Getting creative with PR
Mollie Edwards chats to professionals at agencies that have recently bolstered their media integration, hears from those who’ve been in the PR game for many years and looks at what this change means for the industry.
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Cookie-less and confident: The evolving role of television commercials in New Zealand
Every three months, TRA and ThinkTV look into everyone’s favourite TV commercials and their effectiveness.
Reinventing for a new world
Like many businesses, the catalyst for reinvention at Bastion Shine came in 2020, when Covid shut down the country.
Battle of the budgets: PR and the paid vs earned debate
NZ Marketing takes a dive into the ongoing debate of earned media vs paid media debate in a world of cutthroat budgets.
Harvey Cameron and Nero Motion combine forces
As the demand for complex digital development and branding solutions grow, Harvey Cameron and Nero Motion team up for their clients.
Supreme Winner 2023
The largest telecommunications company, Spark took home five excellence awards at the 2023 TVNZ-NZ Marketing Awards.
Pandora’s box? Unleashing the power of AI
We explore how AI is shaking up the marketing industry and how we as an industry can prepare for the future.
The Beauty of Sport
With a jam-packed year chocka full of sports in New Zealand, we take a look into the opportunities sports marketing and sponsorships hold.
The power of print: How publishers are adapting in a digital world
Publishers are aiming to deliver branded content that goes beyond paper and ink, but are media buyers and marketers seeing this value?
Unlocking the power of digital content
Leading provider of digital content solutions, VideoTaxi, is revolutionising the way content is created, managed, and distributed.