Taking marketing to the next level: An inside look at Quantum Jump
When Ben Goodale identified an untapped niche during a career break he decided to launch Quantum Jump.
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Reshaping retail marketing
With technology racing ahead and the pandemic changing consumer behaviour, we hear from industry experts about what’s trending in MarTech.
Audience segmentation: Marketing automation based on what your customers do
Caitlin Salter talks with brand marketers who are doing audience segmentation well, and the tech suppliers helping it happen.
Finding marketing automation’s promised land
The CXM team at Proximity New Zealand answer the questions they hear most often from marketers who are kicking marketing automation’s tires.
NZ Marketing magazine wins Best Trade Magazine at Magazine Media Awards 2022
The Magazine Publishers Association presented 22 awards at the Webstar Magazine Media Awards 2022 last week, including top honours for NZ Marketing magazine in its category.
Magazines move to smart content marketing
Magazine brands are suited to create quality bespoke content for advertisers writes Sally Duggan of the Magazine Publishers Association.
Future of Retail Marketing Conference 2022
A future-focused conference for retailers and retail marketers brought to you by NZ Marketing magazine in association with MediaWorks, and supported by Retail NZ.
Winners for the 2021 TVNZ-NZ Marketing Awards Announced via Virtual Show
On Thursday afternoon, NZ Marketing magazine and the Marketing Association presented awards in 28 categories across sector, excellence and individual divisions at the 2021 TVNZ-NZ Marketing Awards.
Best Internal Marketing Strategy
When AIA bought Sovereign, they faced the challenge of bringing together two different businesses to relaunch to market. They did this by unifying their 1,000+ team towards a collective dream.
Digital Marketing Drives Retail Business
In a year punctuated by the Covid-19 pandemic and ongoing business and retail challenges, digital marketing campaigns took pride of place at the Shop! ANZ 2020 Retail Marketing Awards.