The YouTube NZ Marketing Awards In 2024, Aotearoa’s finest marketing achievements will be in the spotlight again with the return of the NZ Marketing Awards, […]
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Lessons in Brand Marketing for 2021
With the world much changed in the past 12 months, brands have had to reevaluate their offerings and strategies as to the best approach for engaging customers. From media plans and e-commerce integration to creative brand building and agency relationships, Bruce Gourley shares his insights into the future of brand marketing in New Zealand.
The Future of Marketing
We ask smart folk across the industry for their thoughts on some of the industry’s hot topics.
Getting that syncing feeling
The art of CX and a well-integrated marketing-strategy are a pair that is vital for any business wanting to achieve their goal.
Sonic branding: Cutting through the noise
Sonic branding is a powerful tool that can quickly evoke an emotional response in a consumer. We speak to Kirsty Redfearn, Mastercard Australasia’s Head of Integrated Marketing and Communications, about the opportunities sonic branding can present where it is headed in the future, and how to get the most out of it.
Marketer of the Year 2020
Annemarie Browne is in it to win it as she elevates Lotto NZ to the next level with her creative and integrated marketing strategies.
The year of the customer
NZ Marketing explores the trends set to play important roles in the marcomms space over the next twelve months.
Excellence in New Brand Development 2022
With a small budget and big competition, TRUESTOCK was able to achieve a large return on investment and meet demand for local stock imagery.
Measuring Attribution: What’s working?
Graham Medcalf delves into the only way you can know which of your marketing elements are effective – the science of marketing attribution.
The agency giving its clients an unfair advantage
Over 25 years, Harvey Cameron has become an institution with a history of helping clients make the most of their opportunities.