Catching the CDP wave
Data services company SpeakData has caught the next big MarTech wave, positioning itself as a leader in Customer Data Platforms (CDPs).
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Delivering the best of global and local
Kantar, a global full-service, data-driven insights and consulting company has integrated with Colmar Brunton – New Zealand’s most awarded market research firm. This significant investment combining the agencies’ global resources with local insights and experts, offers Kiwi businesses more reach and faster service when exploring their brand, advertising, customer experience and development strategies.
Cross-platform publishing at a crossroads
Multi-platform strategies that use all touchpoints are a challenge for New Zealand publishers. Graham Medcalf surveys the local landscape.
Behind the scenes with Toyota and Saatchi & Saatchi’s 2021 Hilux campaign
To successfully reaffirm Hilux’s place as the number-one ute in Kiwis’ hearts, Toyota turned to long-standing, trusted partner Saatchi & Saatchi to pull off a multi-channel campaign that received phenomenal love right from its launch.
Secrets of success
Agencies are dead? Long live agencies? Chemistry’s Director Mike Larmer suggests how they can secure a more successful future for themselves (and their clients).
Behind the Scenes with Trustpower and Art & Industry’s ‘Lost and Found’
With the belief that emotional brand advertising should sit at the heart of a successful long-term marketing campaign, Trustpower and Art & Industry set out to create a strong, emotional story that people would really feel.
The Great Reopening: Bríd Drohan-Stewart of Woolworths NZ
oOh!media is proud to support the TVNZ-NZ Marketing Awards and the category of Marketer of the Year. As part of our Great Reopening series, oOh!media and NZ Marketing magazine want to gain insight into how these esteemed marketing leaders are planning their roads to recovery, and get their views on what lies ahead. First up, Bríd Drohan-Stewart.
PR in a Time of Crisis
In a world of uncertainty and constant disruption, businesses (both big and small), are increasingly looking to external guardians for their brands. Courtney Devereux explores how public relations practitioners are positioning themselves as agents of necessity and why the external comms sector might be better placed to help brands navigate crises.
Streaming into the future
Graham Medcalf asks top TV execs what they’re doing to help marketers best reach increasingly segmented consumers.