It’s an omni-channel, context-sensitive, hyper-personalised world out there, and customers expect consistent brand interactions across every touch point. Paid, earned and owned – someone’s going to have to bring it all together. Jonathan Cotton asks who and how?
From the obvious changes that AI is set to bring, to some more unexpected trends, we speak to a wide range of industry experts to find out what they anticipate to change the marketing landscape in 2024.
Brother’s ‘It Just Works’ campaign spoke volumes to business and retail customers, leading them to win Best B2B Marketing Campaign.
Spark’s Made For You campaign took home Best Overall Marketing Campaign & Best Data Driven Marketing Campaign at the 2023 TVNZ-NZ Marketing Awards.
Diane Clark, Head of Marketing & CX at Four Square, shares what went into revitalising the iconic Four Square brand.
Made For You Review by Spark put the power back in customers hands by allowing them to check if they have the right plan to suit their needs.
Wanting to reimagine the Brother brand, the ‘It Just Works’ campaign was able to speak to both retail and B2B audiences.
Spark recognised an urgent need to come up with an innovative strategy to protect its customer base in a fiercely competitive market.
In the fast-paced world of B2B marketing, data specialist agency engaging emerges as a dynamic powerhouse, filling a gap in the market.
Following last year’s event, our Future of Retail Marketing Conference returns for more informative discussion on retail marketing strategy.