Home - New Zealand Marketing magazine

Lloyd Thomason, Communication and Brand Strategist at TRA, explains why brand characters are dominating New Zealand’s Favourite Ads list. TRA, in partnership with ThinkTV, regularly surveys […]

Don’t miss Together’s May Month in Media

Behind the scenes with ‘Booze maths’

Simran Wadhawan says marketing needs a wider lens

All change at the last-minute? Event experts Uno Loco aced it

50 years on: Insight Creative stays true to its core philosophy

William Terite: broadcasting wth purpose

Why we need the human touch in the age of AI

Behind the scenes of Meridian’s ‘Nature’ campaign: A lesson in the art of attribution

Audience segmentation: Marketing automation based on what your customers do

Does your brand have character?

Aligning values: responsible media and brand messaging

Reflections on a decade of defying expectations

New team, new dream