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Main Menu
  • Winning advice from Aotearoa’s agency founders

  • Don’t miss Together’s May Month in Media

  • Simran Wadhawan says marketing needs a wider lens

  • All change at the last-minute? Event experts Uno Loco aced it

  • 50 years on: Insight Creative stays true to its core philosophy

  • William Terite: broadcasting with purpose

  • Why we need the human touch in the age of AI

Smarter campaigns make every marketing dollar count
Marketing: What’s compelling and what’s colouring-in?

Meet the founders

Meet the founder: Human Digital

Meet the founder: Thompson Spencer Group

Meet the founder: Brainchild

Meet the founder: Coles & Co

Meet the founder: Get Sponsorship

Meet the founder: HMC

Meet the founder: MoMac

Meet the founder: Seed Studio

Meet the founder: Sneakers Media

Meet the founder: The Social Collective

Industry insight

Out of home: the last mass media

May 10, 2024November 10, 2025

Facing the decline of traditional media, advertisers are looking to Out of Home to provide reach with a broad audience.

Up the Wahs

May 2, 2024April 23, 2024

2023 was undeniably the year of the Warriors and their marketing team saw this as an opportunity to shift how they approached a regular season.

Cookie-less and confident: The evolving role of television commercials in New Zealand

May 1, 2024April 23, 2024

Every three months, TRA and ThinkTV look into everyone’s favourite TV commercials and their effectiveness.

Charm by name, charming by nature

May 1, 2024April 30, 2024

One of New Zealand’s longest-standing independent agencies, Charm, reflects on challenges and positive change.

From our partners

All change at the last-minute? Event experts Uno Loco aced it

50 years on: Insight Creative stays true to its core philosophy

May 2026 month in media

Optimise digital marketing for cash, not clicks – Reach

Shout strengthens leadership team with new chief commercial officer

April 2026 month in media

Events are now a core part of the marketing funnel

Media buying that works smarter not harder – 36Presents

Good for the planet and for business: Sea Cleaners, JCDecaux, Dentsu launch Reverse Media Schedules

Profiles

Deep dive

Streaming into the future

September 30, 2021September 6, 2022

Graham Medcalf asks top TV execs what they’re doing to help marketers best reach increasingly segmented consumers.

Tourism New Zealand

Behind the Scenes with Special Group and Tourism NZ’s ‘Good Morning World’

September 29, 2021September 29, 2021

Epic Experiences for Everyone

September 23, 2021October 29, 2025

Top Dogs of Marketing

Top Dogs of Marketing: Bear, Byrdie, Bella and Lady Baabaa from Likeminds

Top Dogs of Marketing: Margot from Academy In-House

Top Dogs of Marketing: Aslan and Gunner from Art of the Possible

Top Dogs of Marketing: ‘GreatHounds’ x Special

Top Dogs of Marketing: Tui from FCB Aotearoa

Top Dogs of Marketing: Blaze from Tonic and Farrimond

Top Dogs of Marketing: Teddy from Thinkerbell

Top Dogs of Marketing: Otto from Alexanders

Top Dogs of Marketing: Bear from Reach

Top Dogs of Marketing: the crew at Phantom Billstickers

Top Dogs of Marketing: Louis from the Marketing Association

Pockets the Chief Nap Officer at Kindred Studio is a Top Dog of Marketing

Top Dogs of Marketing: Pockets from Kindred Studio

Gold Sponsors

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  1. YouTube NZ Marketing Awards 2026 call for entries is open
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  3. Good for the planet and for business: Sea Cleaners, JCDecaux, Dentsu launch Reverse Media Schedules
  4. March 2026 month in media
  5. Events are now a core part of the marketing funnel
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