A future-focused conference for retailers and retail marketers brought to you by NZ Marketing magazine in association with MediaWorks, and supported by Retail NZ.

Coming to Auckland in the second half of 2022

This exciting, in-person, full-day conference will bring together retailers and their marketing partners, key industry players and service providers to workshop future-facing marketing strategy that will help get the industry back on its feet.

Better Engage Retail Customers of The Future

The New Zealand retail industry has taken a hard knock as a result the restrictions put on businesses due to Covid-19 lockdowns. To counter these restrictions retailers have had to leapfrog their brick and mortar offerings to dynamic e-commerce outlets.

2022 will however see some normality return to the sector as the country begins to open up again. At the same time, the industry is much changed because of the pandemic. Many retailers will have learned new (digital) skills to keep their businesses going while others will have refined their e-tail strategies to reach new and growing markets.

No matter where retailers sit on this journey of opening up to more customers, one thing remains constant – the need for an effective marketing strategy. Retail marketing not only satisfies customers’ needs but ensures their delight. As retailers look to increase their capabilities across new and exciting channels using the latest tools and tech, marketing will be essential in bringing these evolving retailers to their customers in ways that are relevant, targeted and creative.

Key topics to be discussed, workshopped and interrogated by our exciting mix of speakers, include:

  • E-commerce and the digital direction: E-commerce business models are booming on the back of the pandemic. The amount of online retail sales continues to grow significantly in New Zealand as more businesses come online. However, not every e-commerce retail model is equal. Some work well with specific products, while others provide daily conveniences. We explore the various tech solutions available to retailers as our experts share how they’ve managed to successfully integrate e-tail offerings into their overall customer journey.
  • The rising trend of Social Commerce: Beyond the traditional e-commerce site, retailers are increasingly tapping into the power of social media to reach customers and sell their products. We discover what’s hot and what’s not on this growing channel.
  • Creating satisfying customer experience at every transaction: As retailers continue to navigate macroeconomic challenges in 2022 – from supply chain disruptions, through rising costs, and labour shortages – customer experience will firmly be in the spotlight. As more shoppers move online, do retailers have the capabilities, tech and communications know-how to ensure their customers are kept satisfied at every touchpoint. Our panel of speakers will engage with this topic by sharing what they are doing to ensure brand love is not disrupted by this digital direction.
  • Trust, risk and privacy in e-commerce:  From phishing and social engineering, to personal or card data theft or misuse – there’s plenty of risk that can affect e-commerce sites which can compromise personal data from their visitors. We unpack what marketers need to know about privacy policies, encrypting, what data to collect, first- and third-party data handling, and so on, and what implications these have for thier marketing efforts.
  • The role of creative: On-brand, beautiful design and giving memorable experiences are all crucial to maintaining emotional connections with customers. As tech advancements and e-commerce capabilities boom, is creative marketing adjusting to engaging more eyeballs online? How are creatives matching the visual delight in-store with eye-catching digital within their e-commerce offerings, and how is this speaking to consumers at a personal level?
  • Media message and channel: Retail marketing is no longer about in-store versus online, it’s about meeting customers how and where they choose to shop. And it would seem that these changed shopping behaviours are here to stay. Our panel of media strategists and buyers unpack why the future of retail marketing is so much more than just ominchannel.

Conference Speakers

We have tapped into our extensive network of local and internationally-renowned marketers, creative and media agency representatives and strategic industry thinkers who will interrogate topics on e-commerce, media planning, channel utilisation, creative advertising and customer experience, all with the aim of helping you improve your marketing to retail customers.

The programme and confirmed speakers will be announced soon.

Covid-19 Precautions

We are currently following the government guidelines for events under the Covid-19 Traffic Light System.

The Conference organisers will follow the health guidelines outlined at ‘Red’ and ‘Orange’ settings, and will require attendees to present their My Vaccine Pass prior to registration on the day of the Conference. You may also be required to show valid photo identification. 

Premier Sponsor

MediaWorks is committed to creating and delivering great content, experiences and results for their audiences and customers. The team believe in being the best in connecting, enriching and inspiring Kiwis every day.

Conference Partners

For sponsorship opportunities, contact Vernene Medcalf via email on [email protected]

Register Your Interest

As new details regarding dates, speakers, programme and special activations become available, be the first to know by signing up to Future of Retail Marketing Conference email alerts.