A future-focused conference for retailers and retail marketers brought to you by NZ Marketing magazine in association with MediaWorks, with the support of Retail NZ.
When: Thursday 28 July, 2022
Time: 8:30am – 4:30pm
Where: The Cloud, Queen’s Wharf
89 Quay Street, Auckland Central
This exciting, in-person, full-day conference will bring together retailers and their marketing partners, key industry players and service providers to workshop future-facing marketing strategy that will help get the industry back on its feet.
Better Engage Retail Customers of The Future
The New Zealand retail industry has taken a hard knock as a result the restrictions put on businesses due to Covid-19 lockdowns. To counter these restrictions retailers have had to leapfrog their brick and mortar offerings to dynamic e-commerce outlets.
2022 will however see some normality return to the sector as the country begins to open up again. At the same time, the industry is much changed because of the pandemic. Many retailers will have learned new (digital) skills to keep their businesses going while others will have refined their e-tail strategies to reach new and growing markets.
No matter where retailers sit on this journey of opening up to more customers, one thing remains constant – the need for an effective marketing strategy. Retail marketing not only satisfies customers’ needs but ensures their delight. As retailers look to increase their capabilities across new and exciting channels using the latest tools and tech, marketing will be essential in bringing these evolving retailers to their customers in ways that are relevant, targeted and creative.
Conference Speakers and Panelists
We have tapped into our extensive network of local and internationally-renowned marketers, creative and media agency representatives and strategic industry thinkers who will interrogate topics on e-commerce, media planning, channel utilisation, creative advertising and customer experience, all with the aim of helping you improve your marketing to retail customers.
Trudi Nelson is a broadcaster with over three decades experience across radio, television and online. She’s the voice NZ-wide of More FM and a regular newsreader and presenter for Today FM. She’s also enjoyed several TV newsreader roles with Newshub and marketing management roles at MediaWorks Radio and Prime TV. Also known as Trudi the Foodie, she started popular recipes website fresh.co.nz 17 years ago and is past president of Foodwriters New Zealand. A proud mum of three sons, Trudi loves creating in the kitchen, cycling, scuba diving when she can and her weekly volunteer work.
@trudinelson on Twitter
@trudinews on FB and Instagram
Key topics to be discussed, workshopped and interrogated by our exciting mix of speakers, include:
Rethinking retail engagement
Speaker: Juanita Neville-Te Rito, Managing Director and Founder of RX
Over the past 25 years, the global landscape has changed dramatically, but no more so than the last few years. Consumer behaviour has shifted from wanting cheap prices to desiring memorable, positive customer experiences from brands and retailers they choose to do business with. The most compelling engagement is delivered by solving customers pain points at the intersection of functional, rational and emotional deliverables. True transformation goes beyond just meeting needs and wants; it is delivering unforgettable experiences with excellence, innovation and authenticity.
In this keynote, Juanita will talk to the key trends impacting retail experience, what excellence looks like and why, and what you can do to emulate the insights right here in New Zealand, with international examples from her recent 3-week retail tour through Europe. Have a listen:
With more than 30 years commercial retail and CX experience and 15 years in global retail trend analysis, fully-fledged Kiwi, Aussie-born Juanita is the founder and Managing Director of RX. Juanita has extensive experience in retail strategy, communication and business transformation and is also a frequent media commentator, international speaker, and opinion leader within NZ. Her popular international retail and CX tours are eagerly anticipated by businesses around the globe wanting to deliver a compelling customer-centric proposition, whatever the industry.
Winning customers in the moments that matter
Speakers: Dominic Quin, General Manager – Marketing & CX Strategy at Foodstuffs Group, Rupert Price, Chief Strategy Officer at DDB Aotearoa and Abby Parkin, Managing Director at PHD
Dominic and his agency partners will give a keynote address on winning customers in those moments that matter most. They will speak to the role of emotion in the path to purchase, and how this is applied to the New World model in both comms and media approach.
Dom joined Foodstuffs NZ in 2018 as the General Manager for Marketing and Customer Experience for Foodstuffs nationally. Dom is responsible for leading marketing excellence including brand and CSR strategies, banner marketing and customer experience programs, insights and intelligence and co-operative public relations. He has a natural affinity for all things consumer and customer and their impact on sustainable business performances. He is a champion for architecting the voice of customer into business strategy and has extensive experience designing and executing turnaround business strategies. Dom has a Bachelor of Science (Hons) in Agricultural and Food Marketing, and a Post Graduate Diploma from the Chartered Institute of Marketing.
Rupert’s career in advertising spans nearly eighteen years in London’s most pre-eminent agencies and now over ten years in New Zealand. In the UK, Rupert worked on brand and advertising strategy with Y&R, AMV BBDO, JWT, Saatchi & Saatchi and Ogilvy. Beginning with local strategic projects for companies including Kellogg’s, Unilever, The Army and Sainsbury’s, Rupert broadened his skill set to take on global strategic roles for BP, SAB Miller, Unilever and American Express amongst others. In 2010, Rupert relocated with his young family to New Zealand. Working with DDB Aotearoa for the last decade, Rupert has delivered strategic projects for Westpac, Lion, The Warehouse, Lotto NZ and Vodafone. Rupert has won an IPA Effectiveness Award, numerous Effies and APG Strategy Awards.
Abby Parkin has over 17 years in the media industry in NZ and the UK. As PHD’s Managing Director, her role encompasses product, people and culture. She supports her team to deliver market leading communication solutions for clients while nurturing PHD’s in-house talent and the agency’s client relationships. Abby works alongside the leadership team to evolve PHD’s services to best suit the ever changing needs and requirements of our clients businesses . Abby has a long history of working alongside some of NZ’s biggest and most dynamic retailers including Foodstuffs & Lotto NZ.
Realise Commerce Everywhere
Speaker: Simon Laird, Head of Sales and Partnerships at Google
Now, more than ever, retail never sleeps. Shopping happens anywhere, anytime. New Zealanders are more confident than ever online. Shopping is now digital-first, even when shoppers buy in-store. As the lines blur between where people find information and where they shop, marketers now have the opportunity to create hybrid digital-physical experiences that join the dots of messy consumer journeys.
Join Simon as he shares insights and digital capabilities to support consumers wherever and whenever they shop.
Simon has been with Google New Zealand since 2014. Over the last 4 years he has partnered with New Zealand’s largest retail brands, supporting them on their digital transformation journeys.
The Forgotten Medium
Speaker: Bruce Gourley, Strategy Director at HYPER
We at HYPER have been saying it for years, stores need to be designed as experiences. So what’s holding us back? What will it take for bigbox retail to move beyond price-based marketing and become more than efficient DCs?
In this keynote address, Bruce will discuss how marketing, and its inherent creativity, needs to play a greater role in defining the store as a medium to be experienced.
As a Strategy Director, Bruce has worked with international blue-chip companies helping them develop strategies that help unify commercial and brand building goals. He has over 15 years’ experience spanning retail marketing, corporate identity design, customer experience and product development and has worked in multiple regions adapting global strategies to local requirements. He has worked within FMCG, Auto, Financial, QSR, Liquor and Telecoms.
Shopper DNA: The Future of Retail research project
Speaker: Richard Hale, Managing Director – Media at dentsu Aotearoa
In his talk, Richard explores trends identified in the dentsu Shopper DNA: The Future of Retail research project. These are trends that marketers need to consider today and moving forward to respond to the rapidly changing retail landscape, and consumers’ evolving demand.
Richard has 17 years’ media agency experience, spanning both NZ and the UK. he has experience in all forms of media, and has in particular spent a large portion of his career working in performance marketing roles before moving into agency management roles. He joined dentsu in 2013. Launching the Vizeum brand in NZ which under Richard’s guidance saw RECMA recognise Vizeum as the Fastest Growing Media Agency in New Zealand, with Richard also being recognised as Vizeum Asia-Pacific Leader of the Year.
This is Retail Media
Speaker: Liam Crause, Head of Marketing at Cartology NZ
Retail media has gained huge traction into the turf once held by large traditional broadcasters and publishers in the US – and while the retail players in New Zealand are fewer, the outcome may ultimately be the same. This emerging retail landscape features a blend of physical and digital shopping and increasingly savvy consumers who traverse both worlds. In fact, 30 percent of shoppers are now omnichannel. And as a result, with new habits and raised expectations, the consumer relationship with brands is evolving. It’s no surprise then that this new normal also has major implications for marketers, who must now address changing consumer preferences relating to retail advertising, personalised shopping experiences and loyalty.
In this keynote, Liam talks about what retail media is truly about and the driving forces behind its rise. He digs into how the change in customer behaviour is affecting retail media, gives us an understanding of how great brands work with Cartology to effectively use insights to activate across the entire shopper journey at scale, as well as gives us a glimpse into the future of retail media, both locally and internationally.
Having worked across multiple marketing disciplines such as Brand Management, Shopper Marketing and New Product Development, Liam brings over 15 years of experience having worked in South Africa, the UK and New Zealand for global FMCG organisations such as Diageo, GSK and Lion. Now, as Head of Marketing at Cartology NZ, Liam has helped launched the Cartology brand in New Zealand as well as developed and executed the marketing program. Cartology, a retail media business that forms part of the Countdown and wider Woolworths group, are creating, shaping and leading this new retail media industry that connects brands to customers in innovative and exciting ways.
What happens when media, customer and shopping experiences collide?
Speaker: Nicky Greville, Managing Director at Spark Foundry
We’re living and breathing our way through exponential change with a myriad of exciting opportunities ahead of us in terms of how, where and why we purchase products and brands. Much of the change is powered by data-driven insight, socially connected purchasing, platform-based ecosystems and instant fulfilment. As these changes become fundamental to how we sell products and brands moving forward, we’ve got to consider what role cultural relevance and popular culture have in peoples’ decisions. As we rollercoaster our way towards a world that’s entirely shoppable; understanding the opportunities for brands when the different experiences from media, customer and shopping collide will give us the ability to influence at scales we’ve never seen before.
Nicky has worked in the media industry for 19+years, with a wealth of experience spanning across most major categories. Having worked for over 10 years in global and local strategic leadership roles, Nicky has developed speciality skills in communication and channel strategy, thought leadership, research and insight development across major global and local clients. Prior to launching Spark Foundry as Managing Director, Nicky has spent the last few years in agency leadership roles and has honed further skills around business development, people management and integrated thinking.
E-commerce and the digital direction
Speaker: Tyler W. Condon, Commercial Lead – Stocard ANZ at Klarna
Tyler from Klarna discusses e-commerce and the digital direction. The disruption of the retail space amid the pandemic saw an acceleration of online shopping, a shift in behaviours –– and there are no signs of this digital transformation slowing down. Klarna shares in-depth insight into industry expectations from retailers, the digital evolution, social shopping and the importance of innovation with a spotlight on loyalty and tech solutions.
As the Commercial Lead for the Stocard team in Australia and New Zealand, Tyler is obsessed with helping retailers and shoppers thrive by focusing on solutions to complex challenges. Bringing 10+ years of international experience working with luxury goods powerhouse LVMH in the United States navigating the ever evolving digital media space, Tyler is uniquely adept at knowing what it takes to help brand and retail partners win in ultra competitive landscapes.
MediaWorks is committed to creating and delivering great content, experiences and results for their audiences and customers. The team believe in being the best in connecting, enriching and inspiring Kiwis every day.
For sponsorship opportunities, contact Vernene Medcalf via email on [email protected]
We are currently following the government guidelines for events under the Covid-19 Traffic Light System.
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