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Winners for the 2021 TVNZ-NZ Marketing Awards Announced via Virtual Show

On Thursday afternoon, NZ Marketing magazine and the Marketing Association presented awards in 28 categories across sector, excellence and individual divisions at the 2021 TVNZ-NZ Marketing Awards.

For the first time in its 30-year history the Awards were given out via a Virtual Awards Show, hosted by the lovely Hilary Barry, and streamed on NZ Marketing magazine’s website, with live blogging on the Marketing Association’s social channels.

Celebrating its pearl anniversary, organisers called upon Kiwi marketers to put their best work forward and submit marketing pearlers worthy of the occasion. And the winners announced today certainly reflect the exceptional work and efforts we’ve come to expect from the Awards over the years.

Taking top honours with the Supreme Award, as well as Not-for-Profit Sector Award, was the National Collective of Independent Women’s Refuges Inc for its Women’s Refuge: Safe Nights initiative. The judges said of the win: “This entry was a clear standout because of the end-to-end marketing strategy from insights to outcomes and their integrated and innovative market approach. They reframed the way the problem was presented into a positive relatable solution. A compelling entry in a tough category in an especially tough year.”

The two other big Awards went to Shane Evans of ASB and Kathlynn Lee of bp Oil New Zealand who took out the titles of Marketer of the Year and Young Marketer of the Year respectively.

The Awards Show also recognised the creative genius of Mike Hutcheson who was inducted into the Marketing Hall of Fame for his career-long service to the marketing industry by way of his advertising and educational work, inspiring marketers old and young.

“It’s a testament to the industry that these Awards are now in their 30th year. An outstanding achievement. When they started back in 1991 no one could have predicted that this year we’d be holding celebrations online and socially-distanced. But a global pandemic didn’t stop Aotearoa New Zealand marketers from producing world class work. So, an extra big congratulations to all our finalists and winners this year,” said David Nothling-Demmer, Editor of NZ Marketing.

The exclusive profiles and case studies are published in the December issue of NZ Marketing magazine, and available via discounted subscription, here.

“It’s with tremendous pride that our teams have put this show together for you. Today, we celebrate the hard work of New Zealand marketers, their clever marketing strategies, creative excellence, and of course impressive commercial results. I’d also like to acknowledge the incredible panel of leading marketing professionals and business leaders who have brought their vast knowledge and experience to the judging process which truly underpins the integrity of these Awards,” said John Miles, Chief Executive, Marketing Association.

This year the panel of Judges was again led by Michael Friedberg, Director/vCMO at MJF Consulting.

Incredible in their support of marketing in New Zealand, and long-time Premier Sponsor of the Awards, TVNZ should be recognised for helping make this event a success.

The 2021 TVNZ-NZ Marketing Awards were also supported by Category Sponsors oOh!media, NZME, The Radio Bureau, ThinkTV, One Picture, ReachMedia, ICG Media and The Pond.

List of 2021 Winners

Supreme Award sponsored by TVNZ

NATIONAL COLLECTIVE OF INDEPENDENT WOMEN’S REFUGES INC
Women’s Refuge: Safe Nights
EightyOne, MBM, Storbie, Miranda Harcourt

Individual Awards

Marketing Hall of Fame sponsored by TVNZ

Mike Hutcheson

Marketer of the Year sponsored by oOh!media

Shane Evans, ASB

Young Marketer of the Year sponsored by ThinkTV

Kathlynn Lee, bp Oil New Zealand

Sector Awards

Automotive

TOYOTA NEW ZEALAND
Toyota & ETNZ – In Crazy We Believe   
Saatchi & Saatchi, Wright Communications, Starcom, Digitas, TVNZ

B2B

NEW ZEALAND POST
Delivered Tonight!        
David Thomason, FCB New Zealand, PHD

Consumer Products & Services

VODAFONE
No Cry Over Wifi          
DDB, Track, Wavemaker

Education

OTAGO POLYTECHNIC
Map Your Future

Fast Moving Consumer Goods

INGHAM’S
Let’s Eat – Joining The Pea Protein Revolution  
Quantum Jump, Brother Design, PHD

Financial & Banking

IAG
Tally    
Colenso BBDO, PHD

Healthcare/Beauty

RYMAN HEALTHCARE
Ryman Pioneers a New Way of Living   
VMLY&R Auckland

Media/Publishing

NZME
Flava Old School Hip Hop & RnB
Megan Sagar, John Pelasio

Not-for-Profit

NATIONAL COLLECTIVE OF INDEPENDENT WOMEN’S REFUGES INC
Women’s Refuge: Safe Nights  
EightyOne, MBM, Storbie, Miranda Harcourt

Public Sector

DEPARTMENT OF INTERNAL AFFAIRS
Keep It Real Online      
Motion Sickness

Retail sponsored by The Radio Bureau

WOOLWORTHS NEW ZEALAND
Getting Personal with Online Shopping  
M&C Saatchi New Zealand, Dentsu, Wellcom

Travel/Leisure

TOURISM HOLDINGS LIMITED
Get Moving to Get NZ Moving   
Tourism Holdings (Rebecca Storry, Ollie Farnsworth), These Guys I Know (Amanda Wilson)

Utilities/Communications

SKY TELEVISION
Neon & Lightbox – Get it On!     
Quantum Jump, OMD, DDB, HeyYou

Excellence Awards

Best Brand Extension/Innovation

IAG
Tally    
Colenso BBDO, PHD

Best Brand Transformation sponsored by One Picture

LOYALTY NZ
Transforming NZ’s Favourite Loyalty Programme – Flybuys        
Colenso BBDO, Colenso PR, The Industry Group, Colmar Brunton, Mindshare

Best Collaboration

INVIVO & CO
Invivo and Graham Norton’s Own Wine & Spirits
The Goat Farm, Augusto, Theivery

Best Emerging Business/New Brand

DB BREWERIES
Welcome to Club Setter
Previously Unavailable, Colenso BBDO, Designworks, Dentsu

Best In-House Marketing sponsored by The Pond

ELECTRIC KIWI
Electric Kiwi Song Ad   
Lassoo Media

Best Marketing Communications Strategy sponsored by NZME

ASB
Borrow The All Blacks + Eden Park       
Dentsu Creative, Dentsu Media, TRA, Anthem PR, Acquire Online, Search Republic

Best Marketing on a Shoestring Budget 

EVERY KIWI VOTE COUNTS
Meddle in the New Zealand Election      
Special Group, Sweetshop, Poem

Best Purpose-Driven Marketing Strategy

LUMO DIGITAL OUTDOOR
Lumo’s Purpose Driven Marketing Strategy        
Pitchblack Partners

Best Use of Customer Insight/Data sponsored by Reach Media

WENDY’S NEW ZEALAND
Datanator        
Together

Best Use of Sponsorship

ASB
Borrow The All Blacks + Eden Park       
Dentsu Creative, Dentsu Media, Anthem PR, TRA, Acquire Online, Search Republic

Long-Term Agency Partnership

POWERSHOP AND MBM

Long-Term Marketing Excellence sponsored by ICG

PIC’S PEANUT BUTTER
Building Community With Food 
Augusto

About David Nothling-Demmer

David Nothling-Demmer is Editor of NZ Marketing magazine.

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