Pandora’s box? Unleashing the power of AI
We explore how AI is shaking up the marketing industry and how we as an industry can prepare for the future.
We explore how AI is shaking up the marketing industry and how we as an industry can prepare for the future.
From appearing on billboards to takeaway cups, and outside an exotic dance club, we go behind the scenes of Skinny’s ‘Phone It In’ campaign.
With Bluebird marking its impressive 70 year milestone of delighting Kiwis’ tastebuds, we delve into its appeal as a snacking sensation.
Not only does New Zealand have stunning landscapes and a unique culture, as a nation it also has a deep love for creative and memorable advertisements. Here’s a look into the trends emerging from The Research Agency and ThinkTV’s Favourite Ads survey to find out what goes into creating a successful and well-loved ad.
Nestled within the walls of the iconic Saatchi & Saatchi building, NZ Marketing visits Spark Foundry NZ 18 months after its inception.
Vodafone NZ’s metamorphosis into One NZ represents a complete brand transformation from international brand to local.
When Special presented a script including a mer-man, pillow marshmallows, and a half-fox half-human, the Kathmandu team said, “let’s do it!”
Twenty twenty two promises a lot of movement in OOH in the way of standards, measurements, and buying opportunities.
Lotto NZ and agency partner DDB Group Aotearoa explain why their ‘Imagine’ brand platform has been so effective.
As streaming services introduce ads, what does this mean for brands and how are local operators responding?