Celebrating 35 years of the NZ Marketing Awards
It’s the 35th NZ Marketing Awards this year so we took look at how the event has grown from a boardroom gathering to a calendar highlight.
Deep Dive
Behind the scenes: Spark took a quarter-car on a road trip
Before you ask: yes they really did chop up a car. Spark’s latest campaign aimed to capture joy and optimism. But first came the angle grinder.
AI v the human touch: the art of connection
As modern tech delivers polished efficiency, genuine human input has never been more crucial to producing good work, says Arie Hoeflak.
How Subtle by Lumo was set in motion
As Subtle by Lumo opens a world of new possibilities to digital outdoor, Lumo CEO Phil Clemas talks to NZ Marketing about getting ‘gentle motion’ on screen.
Watch how we made NZ Marketing’s issue 85 cover
NZ Marketing’s issue 85 cover features fingerprints from the actual people who make the magazine. Here’s a video of how we did it.
The man behind the midnight screenings: Rocky Horror Picture Show
Screening The Rocky Horror Picture Show at midnight took the film from flop to famous. But whose idea was it and why?
How The Rocky Horror Picture Show went from flop to famous
It’s astounding… 50 years ago, a marketing flip turned The Rocky Horror Picture Show from a film that almost bombed to a cult classic.
Trust, members and a little guy called Ray: under the hood with the AA
How do you take a 120-year-old brand into the future? For AA’s CMO Jenni Ryan, it’s all about putting members first.
Mates have a sweet as idea
A chat over drinks with some mates led entrepreneur Joe Harawira to create Wai Mānuka, a product now breaking into international markets.
Snapshots of agency life in the South Island
Join NZ Marketing on a whistle-stop tour of agencies in the South Island/te Wai Pounamu – Aotearoa’s humble powerhouse.