Deep Dive Archives - Page 2 of 13 - New Zealand Marketing magazine

Vogel’s is bready for take off with new fashion line

When Jo Martin first heard about Breadywear – specialty clothing to help Kiwis take their Vogel’s overseas – she thought it was “wild”.

The NZ Comedy Trust carried out an extensive study with research company Folkl to investigate how comedy can thrive in the digital world.

It’s the 35th NZ Marketing Awards this year so we took look at how the event has grown from a boardroom gathering to a calendar highlight.

Before you ask: yes they really did chop up a car. Spark’s latest campaign aimed to capture joy and optimism. But first came the angle grinder.

As modern tech delivers polished efficiency, genuine human input has never been more crucial to producing good work, says Arie Hoeflak.

Screening The Rocky Horror Picture Show at midnight took the film from flop to famous. But whose idea was it and why?

It’s astounding… 50 years ago, a marketing flip turned The Rocky Horror Picture Show from a film that almost bombed to a cult classic.

How do you take a 120-year-old brand into the future? For AA’s CMO Jenni Ryan, it’s all about putting members first.

A chat over drinks with some mates led entrepreneur Joe Harawira to create Wai Mānuka, a product now breaking into international markets.

Join NZ Marketing on a whistle-stop tour of agencies in the South Island/te Wai Pounamu – Aotearoa’s humble powerhouse.