Deep Dive Archives - Page 4 of 13 - New Zealand Marketing magazine

Global brands make a splash

With Costco open and Ikea on the way, what does their arrival mean for local retailers, and will more global brands follow?

From Zuru and Blunt all the way to Fix and Fogg, Niko Kloeten investigates the Kiwi brands that are going global.

For the annual Where Are The Audiences Report, NZ Marketing magazine looks at the data to see the key trends to keep an eye on in 2025.

Around 79% of Kiwis are gamers or love gaming, and if you don’t think you are one, have you played Wordle?

In an effort to reduce the amount of food waste Kiwis were creating, TBWA\ wanted to take out reality in front of everyone.

2024 marks the 100th birthday of Four Square, the iconic store. But Foodstuffs didn’t want to just rely on nostalgia, it undertook something new.

Before Auckland FC had kicked a ball in the Australian and New Zealand A-League, the club’s goal was clear: fans come first.

2024 has been a big year for sports in New Zealand and across the world, so where do marketers fit in the conversation?

To end the debate, TikTok and Tracksuit came together to prove that brand marketing and performance marketing can indeed, be friends.

Every social media manager wants to get on the latest trends like brat summer, but sometimes it is ok to say no.