Lessons from the Jaguar rebrand
Everyone had an opinion about the new Jaguar logo. Kiwi design experts have their say on what local brands can learn from it.
Deep Dive
Why readers love magazines
Rumours of print’s demise have been around for years, but readers still love magazines. As life grows faster, mags – simple, lo-fi, unscrollable – are having a moment.
Global brands make a splash
With Costco open and Ikea on the way, what does their arrival mean for local retailers, and will more global brands follow?
Clever marketing takes Kiwi brands global
From Zuru and Blunt all the way to Fix and Fogg, Niko Kloeten investigates the Kiwi brands that are going global.
TV trends to watch in 2025
For the annual Where Are The Audiences Report, NZ Marketing magazine looks at the data to see the key trends to keep an eye on in 2025.
Game on! How gamers are welcoming brands into their virtual worlds
Around 79% of Kiwis are gamers or love gaming, and if you don’t think you are one, have you played Wordle?
Yuck! Food campaign goes bad for a good cause
In an effort to reduce the amount of food waste Kiwis were creating, TBWA\ wanted to take out reality in front of everyone.
Four Square mascot Charlie takes centre stage for ‘hundy’
2024 marks the 100th birthday of Four Square, the iconic store. But Foodstuffs didn’t want to just rely on nostalgia, it undertook something new.
Kiwi networked agencies have creativity without borders
There are a number of networked agencies in New Zealand. They have global connections, but what makes them still Kiwi at heart?
Auckland FC is all about the fans
Before Auckland FC had kicked a ball in the Australian and New Zealand A-League, the club’s goal was clear: fans come first.