Inside the EMA’s strategic rebrand with Lisa Dean
Lisa Dean from the EMA on rebranding the 138-year-old network to reflect its valued and trusted position among members.
Deep Dive
Why does advertising ignore the over-55s?
Are advertisers missing the mark with over-55s? How to connect with NZ’s wealthiest cohort, and what to do about the industry’s ‘ageism’.
Can advertising save the planet?
Not by itself. But with a carbon footprint similar to aviation, getting our (green) house in order will certainly help.
Dry July and the rise of the hybrid drinking in Aotearoa
Veronica Shale, campaign director of Dry July, says sobriety and hybrid drinking habits are becoming mainstream here in Aotearoa.
Thompson Spencer Group plan to take over the world
Thompson Spencer Group isn’t mucking around – the newly formed super group got together because they have big ambitions. When we meet, it’s eight days […]
Penguins turn Trump’s tariffs into triumph in just 24 hours
Creative studio Kindred didn’t hesitate when the tariff-hit penguins of Heard Island came knocking with an idea. When you think of Donald Trump, penguins aren’t […]
Gen Z spills the tea on agency life
They’re young, fun and making agencies hum. Now Gen Z is joining the ranks, what can the industry learn from the new generation of suits?
Anthem wants clients to find their most powerful voice
Anthem’s founders wanted to break free from traditional corporate comms to tell clients’ stories in new ways. This is their story.
Cancer charity chooses the light side of breast health
Breast Cancer Foundation NZ chose a playful take on a serious topic with its Normal for Me campaign. Here’s why.
Where are all the women exec creative directors?
How do we get more women exec creative directors? Three who’ve done it share their ideas. The good news is: we can all help.