Ahmad Salim of Deloitte Digital Creative NZ
Ahmad Salim shares why 2021 was the time to make bold moves, and what the future holds for creative marketing in NZ.
Deep Dive
Harnessing the creative collective
Creative marketers tell how embracing the challenges of modern marketing and channelling a collective response can be a winning combo.
Behind the scenes of Kiwibank’s new brand identity
Twenty years after its inception, Kiwibank set out to develop a new brand identity that’s inclusive for all New Zealanders.
Magazines move to smart content marketing
Magazine brands are suited to create quality bespoke content for advertisers writes Sally Duggan of the Magazine Publishers Association.
Searching for privacy
Privacy on the internet is of ongoing concern. David Nothling-Demmer speaks to Google’s Jessica Martin, about a privacy conscious eco-system.
Data driven design
Jonathan Cotton explores how data, with its certitude, measurability, unvarnished truths, is powering more personalised customer experiences.
Changing with the times: What rising costs mean for marketing strategies
As the cost-of-living rises, research has shown that Kiwi shoppers are increasingly driven by necessity. NZ Marketing speaks to retail marketers about how they are acknowledging changing customer priorities and adapting their strategies to accommodate this.
Tapping into mobile commerce for retail marketers
From the development of new and advanced technologies to the takeover of social media, retail is one of the industries expected to always be at the top of its game and holding the attention of consumers. So, when it comes to trends shaping CX around mobile commerce, Sally Feinson, Marketing, Brand and Communications Director at Trade Me is well placed to share insights into marketing strategy that works.
Permission to personalise: Safeguarding your social media strategy
Targeting individuals through social media is a strategy marketers are increasingly good at – and one that pays off. But with privacy concerns and the need to remain relevant in a crowded market ever present, content producers can’t simply rest on the data. So, we engage social media experts to ask what makes for a winning strategy and discover insights from brands realising the results.
Getting creative with PR
Mollie Edwards chats to professionals at agencies that have recently bolstered their media integration, hears from those who’ve been in the PR game for many years and looks at what this change means for the industry.