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Main Menu
  • Get Smart about... election ad spend vs public trust

  • Re-upped for Halloween: The man behind the Rocky Horror midnight screenings

  • Jump to it! October’s The Jump column just dropped

  • Courtney Dow’s recipe for keeping KFC relevant

  • We made 34 covers... which one have you got?

  • Agency founders who defied the odds

  • Last days to catch Together’s September Month in Media round-up

  • Golden advice from Aotearoa’s agency founders

  • Why we need the human touch in the age of AI

How ‘intelligent disobedience’ gives Spark Foundry a competitive edge
OneMusic New Zealand: Do you have a sound retail strategy?

YouTube NZ Marketing Awards winners 2026

Wendy Rayner’s Marketing Hall of Fame acceptance speech

2026 YouTube NZ Marketing Awards celebrate every angle

NZ Marketing Awards 2026 show me winners_button

YouTube NZ Marketing Awards winners list 2026

Marketing Hall of Fame winner 2026: Wendy Rayner

Marketer of the Year winner 2026: Sean Wiggans

Marketer of the Future winner 2026: Emi Cross

Marketing Team of the Year winner 2026: Animates

Brand of the Year winner 2026: Trade Me Property

Supreme Marketing Excellence Award winner 2026: Samsung New Zealand

Best Overall Marketing Campaign Award winner 2026: Westpac New Zealand

Excellence in AI Innovation in Marketing winner 2026: 2degrees

Excellence in B2B Marketing Strategy winner 2026: ASB

Excellence in Brand Transformation Strategy winner 2026: AMI Insurance

Excellence in Consumer Products & Services Strategy winner 2026: Stihl

Excellence in Customer & Data-Led Growth winner 2026: Trade Me

Excellence in Fast Moving Consumer Goods Strategy winner 2026: Lactalis-Mainland Dairy

Excellence in Healthcare/Beauty Marketing Strategy winner 2026: Zuru Group

Excellence in Marketing Communication Strategy winner 2026: Lion NZ

Excellence in MarTech Strategy winner 2026: Trade Me

Excellence in New Brand Development winner 2026: Fisher & Paykel Healthcare

Excellence in Not-for-Profit Marketing Strategy winner 2026: Greyhounds as Pets

Excellence in Sponsorship Strategy winner 2026: ANZ New Zealand

Excellence in Travel/Leisure & Entertainment Marketing Strategy winner 2026: Sixt New Zealand

Excellence in Utilities/Communications Marketing Strategy winner 2026: 2degrees

Best B2B Marketing Campaign winner 2026: OfficeMax

Best Data-Driven Marketing Campaign winner 2026: NZ Post

Best In-House Marketing Campaign winner 2026: Ecostore

Best Marketing on a Shoestring Budget Campaign winner 2026: Auckland Transport

Best Public Sector/Government Marketing Campaign winner 2026: Tourism New Zealand

Best Retail & eCommerce Marketing Campaign winner 2026: KFC New Zealand

Best Use of Video Marketing Campaign winner 2026: Auckland Transport

Industry insights

Hey marketers, don’t mistake busyness for progress

June 11, 2026June 12, 2026

Courtney Henderson says constant activity has become the norm for NZ marketers, and it’s time to stop mistaking momentum for progress.

Structure meets innovation: how to be strategic

June 11, 2026June 12, 2026

Smarter campaigns make every marketing dollar count

June 11, 2026June 23, 2026

Marketing

How year-round branding transformed Wild Dunedin

April 29, 2026

By building an always-on brand, Wild Dunedin is evolving from an event to a community that shifts perceptions and creates lasting impact.

Social marketing works better when Māori lead it

April 23, 2026May 6, 2026

Why earned media matters more than ever

April 23, 2026May 6, 2026

Meet the founders

Meet the founder: Smokeylemon

Meet the founders: MintHC

Meet the founders: KZN Digital

Meet the founder: Contagion

Meet the founder: Gecko Marketing

Meet the founder: FizzyPop

Meet the founder: numero

Meet the founder: Bad Magic

Meet the founder: Saypient Limited

Meet the founder: Remade

Meet the founder: Matter Intelligence

Meet the founder: 4am Partners Limited

Meet the founder: Blutui

Meet the founder: Utility

Meet the founder: King St

Meet the founder: Elevate Consultancy

Meet the founder: Stitch

Meet the founder: Verve

Meet the founder: Momentum

Meet the founder: Chemistry

Meet the founder: Little Village Creative

Meet the founder: Studio Moda

Meet the founder: Convergence

Meet the founder: Anthem

Media

AI-driven marketing starts with infrastructure

April 8, 2026April 8, 2026

As generative AI reshapes the ecosystem, infrastructure is marketing’s next advantage, says Suraj Barnawal from Together.

March 2026 month in media

April 1, 2026April 23, 2026

Forget AI v analogue – here’s how to crack brand video in 2026

March 26, 2026

Advertising

What they’re teaching Gen Zs at uni these days

June 13, 2025June 26, 2025

How marketing courses are taught has changed significantly. Two AUT lecturers talk us through what Gen Zs are learning in 2025.

Gen Z spills the tea on agency life

June 13, 2025December 15, 2025

Where are all the women exec creative directors?

June 5, 2025December 15, 2025

From our partners

Get Smart October 2026: Election ad spend vs delivering public trust

The Jump October 2026: Wrap season, loyalty and Digger

How ‘intelligent disobedience’ gives Spark Foundry a competitive edge

September 2026 month in media

Insight Creative CEO on leading the agency through uncertainty

The Jump September 2026: Creators, Cannes and CRM

Let’s talk about feelings, and why marketers should care

The next chapter for Quantum Jump

A new equilibrium for the media landscape

Deep dive

Mates have a sweet as idea

September 18, 2025October 1, 2026

A chat over drinks with some mates led entrepreneur Joe Harawira to create Wai Mānuka, a product now breaking into international markets.

Snapshots of agency life in the South Island

August 21, 2025October 1, 2026

Why does advertising ignore the over-55s?

July 23, 2025July 23, 2025

Can advertising save the planet?

July 17, 2025October 1, 2026

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NZ Marketing magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country.

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NZ Marketing magazine cover issue 88 September-November 2026
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