With the right mix of data smarts and future-focused media minds, MediaCom is helping brands better connect with consumers. Managing Director Zac Stephenson and Head of Strategy & Solutions Rikki Townsley explain why a ‘bigger picture’ approach to media planning is helping realise short- and long-term success for their clients.
Catchi’s optimisation programme has driven real gains for Les Mills. Now, as the fitness business grows its online option, the pair are breaking new ground, ditching old models and bringing clarity to analytics and optimisation complexity.
We chat to ReachMedia’s Head of Product Tim Macmillan and Digital Product Manager Johanna Cotter about what makes them the leaders of smart digital and letterbox solutions.
In a marketing world increasingly defined by short-termism, thinking long-term has never been more important. When it comes to media behaviours and planning, Jaguar Land Rover New Zealand is well quipped for the long journey ahead. This, thanks to a partnership with Together which has seen these luxury brands test and evolve their digital media and marketing strategies long-term.
The Marketing Association will be holding its annual Smarter Data Event in March. If you are a marketer working with confidential customer data then this event is for you. Here, they highlight details on privacy law reforms – to be discussed in detail at the event.
The latest offering from Hypermedia sees the retail media owner team up with Tip Top and MBM to deliver a special installation that is set to take the ice-cream-maker’s marketing to the next level.
Boutique retail media owner Hypermedia repackages its national media network to offer brands unique access to holidaying audiences across New Zealand.
How truly agile research from Yabble informed foodstuffs’ crisis response to Lockdown and beyond.
Designers of compelling end-to-end customer experiences, ThoughtFull uses a multifaceted approach – research, design, innovation, and storytelling – enabling businesses and brands to redefine their future.
Do you have the best brand strategists in country? Enter The BrandPro Challenge powered by Noel Leeming and be in to win a $10,000 tech package and bragging rights for all of New Zealand.