Marketing Association is introducing a new programme designed to support emerging marketing leaders to hone their skills before making their big step into a head role in the marketing.
Kantar, a global full-service, data-driven insights and consulting company has integrated with Colmar Brunton – New Zealand’s most awarded market research firm. This significant investment combining the agencies’ global resources with local insights and experts, offers Kiwi businesses more reach and faster service when exploring their brand, advertising, customer experience and development strategies.
By combining global scale and local expertise with innovative digital solutions and award-winning research design, Toluna’s Regional Director Stephen Walker explains how his company is helping brands explore tomorrow, now.
With the right mix of data smarts and future-focused media minds, MediaCom is helping brands better connect with consumers. Managing Director Zac Stephenson and Head of Strategy & Solutions Rikki Townsley explain why a ‘bigger picture’ approach to media planning is helping realise short- and long-term success for their clients.
Catchi’s optimisation programme has driven real gains for Les Mills. Now, as the fitness business grows its online option, the pair are breaking new ground, ditching old models and bringing clarity to analytics and optimisation complexity.
We chat to ReachMedia’s Head of Product Tim Macmillan and Digital Product Manager Johanna Cotter about what makes them the leaders of smart digital and letterbox solutions.
In a marketing world increasingly defined by short-termism, thinking long-term has never been more important. When it comes to media behaviours and planning, Jaguar Land Rover New Zealand is well quipped for the long journey ahead. This, thanks to a partnership with Together which has seen these luxury brands test and evolve their digital media and marketing strategies long-term.
The Marketing Association will be holding its annual Smarter Data Event in March. If you are a marketer working with confidential customer data then this event is for you. Here, they highlight details on privacy law reforms – to be discussed in detail at the event.
The latest offering from Hypermedia sees the retail media owner team up with Tip Top and MBM to deliver a special installation that is set to take the ice-cream-maker’s marketing to the next level.
Boutique retail media owner Hypermedia repackages its national media network to offer brands unique access to holidaying audiences across New Zealand.