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We made 34 covers... which one have you got?
Hall of Fame inductee Wendy Rayner speaks
Need to know: the latest month in media round-up
Who won? Catch up on all YouTube NZ Marketing Awards winners
Meet Emi Cross, Marketer of the Future 2026
How Griffin’s landed on ‘life needs a biscuit’
Beep! Beep! Here comes Marketer of the Year Sean Wiggans
Golden advice from Aotearoa’s agency founders
Why we need the human touch in the age of AI

Let’s talk about feelings, and why marketers should care

Lumo Pixel Awards 2026 celebrates the ideas shaping New Zealand’s digital OOH future

YouTube NZ Marketing Awards winners 2026

Wendy Rayner’s Marketing Hall of Fame acceptance speech

2026 YouTube NZ Marketing Awards celebrate every angle

YouTube NZ Marketing Awards winners list 2026

Marketing Hall of Fame winner 2026: Wendy Rayner

Marketer of the Year winner 2026: Sean Wiggans

Marketer of the Future winner 2026: Emi Cross

Marketing Team of the Year winner 2026: Animates

Brand of the Year winner 2026: Trade Me Property

Supreme Marketing Excellence Award winner 2026: Samsung New Zealand

Best Overall Marketing Campaign Award winner 2026: Westpac New Zealand

Excellence in AI Innovation in Marketing winner 2026: 2degrees

Excellence in B2B Marketing Strategy winner 2026: ASB

Excellence in Brand Transformation Strategy winner 2026: AMI Insurance

Excellence in Consumer Products & Services Strategy winner 2026: Stihl

Excellence in Customer & Data-Led Growth winner 2026: Trade Me

Excellence in Fast Moving Consumer Goods Strategy winner 2026: Lactalis-Mainland Dairy

Excellence in Healthcare/Beauty Marketing Strategy winner 2026: Zuru Group

Excellence in Marketing Communication Strategy winner 2026: Lion NZ

Excellence in MarTech Strategy winner 2026: Trade Me

Excellence in New Brand Development winner 2026: Fisher & Paykel Healthcare

Excellence in Not-for-Profit Marketing Strategy winner 2026: Greyhounds as Pets

Excellence in Sponsorship Strategy winner 2026: ANZ New Zealand

Excellence in Travel/Leisure & Entertainment Marketing Strategy winner 2026: Sixt New Zealand

Excellence in Utilities/Communications Marketing Strategy winner 2026: 2degrees

Best B2B Marketing Campaign winner 2026: OfficeMax

Best Data-Driven Marketing Campaign winner 2026: NZ Post

Best In-House Marketing Campaign winner 2026: Ecostore

Best Marketing on a Shoestring Budget Campaign winner 2026: Auckland Transport

Best Public Sector/Government Marketing Campaign winner 2026: Tourism New Zealand

Best Retail & eCommerce Marketing Campaign winner 2026: KFC New Zealand

Best Use of Video Marketing Campaign winner 2026: Auckland Transport

Industry insight

The future of search: Why GEO is more than a buzzword

The future of search: Why GEO is more than a buzzword

April 23, 2026April 29, 2026

Search isn’t dead. It’s alive and more complex than ever. The question for marketers is this: will AI cite your brand in its answer?

retail media

How brands can take customers from search bar to shopping basket

April 20, 2026April 20, 2026

While online experiences play a central role in retail media, Samantha Osborne says the omnichannel approach still works best.

How to sell the value of social marketing

How to sell the value of social marketing

April 8, 2026April 16, 2026

When it comes to determining ROI on behaviour change campaigns, pitch the finance not the philosophy, says EECA’s Russ Duncan.

Subtle by Lumo gently comes alive

Subtle by Lumo gently comes alive

April 1, 2026April 2, 2026

Lumo’s motion-enabled digital out of home format, Subtle, is now live on six screens in Auckland’s CBD and city fringe.

Meet the founders

Meet the founder: Rise & Shine PR

Meet the founder: Let’s Communicate

Founders on what comes next

Meet the founder: Previously Unavailable

Meet the founder: Pead

Meet the founder: One Plus One Communications

Founders who defied the odds

When agency founders trade equity for real partnerships

Meet the founder: Motion Sickness

Meet the founder: Augusto

Meet the founder: The Counsel

Meet the founder: WPR

Meet the founder: Think Folk

Meet the founder: These Guys I Know

Meet the founder: Run Aotearoa

Meet the founder: R&R

Meet the founder: EightyOne Media

Meet the founder: Calibre + Candor

Meet the founder: Rascal Media

Meet the founder: Special

Meet the founder: Quantum Jump

Meet the founder: YoungShand

Meet the founder: AO Studios

Meet the founder: Insight Creative

Profiles

David ‘DT’ Thomason’s advice on writing briefs

June 11, 2025October 29, 2025

Advertising legend David ‘DT’ Thomason was behind the strategy for Tina from Turners. He knows a thing or two about writing briefs.

Understanding customers is Macca’s secret sauce

May 6, 2025September 29, 2025

Milk Creative Director shares how great ideas come about

April 7, 2025April 4, 2025

Deep dive

Air New Zealand’s nostalgic love song to Aotearoa

Air New Zealand’s nostalgic love song to Aotearoa

May 14, 2026May 22, 2026

Reflection and connection were key for Air New Zealand’s latest ad. After 85 years, the airline delivers a nostalgic love song to Aotearoa.

Vogel’s is bready for take off with new fashion line

April 30, 2026April 30, 2026

Comedy in a digital world: How the NZ Comedy Trust takes jokes online

April 30, 2026April 30, 2026

From our partners

Let’s talk about feelings, and why marketers should care

The next chapter for Quantum Jump

A new equilibrium for the media landscape

Has your AI traffic gone up? Here’s how to optimise it further

New research shows magazine readers pay close attention to ads

2027 is the year of ‘be different’, says Federation

How Thompson Spencer creates work that moves culture

Welcome to the YouTube era

Kargo helps brands cut through with premium creative on connected TV

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NZ Marketing magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country.

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