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Main Menu
  • Get Smart about... election ad spend vs public trust

  • Re-upped for Halloween: The man behind the Rocky Horror midnight screenings

  • Jump to it! October’s The Jump column just dropped

  • Courtney Dow’s recipe for keeping KFC relevant

  • We made 34 covers... which one have you got?

  • Agency founders who defied the odds

  • Last days to catch Together’s September Month in Media round-up

  • Golden advice from Aotearoa’s agency founders

  • Why we need the human touch in the age of AI

How ‘intelligent disobedience’ gives Spark Foundry a competitive edge
OneMusic New Zealand: Do you have a sound retail strategy?

YouTube NZ Marketing Awards winners 2026

Wendy Rayner’s Marketing Hall of Fame acceptance speech

2026 YouTube NZ Marketing Awards celebrate every angle

NZ Marketing Awards 2026 show me winners_button

YouTube NZ Marketing Awards winners list 2026

Marketing Hall of Fame winner 2026: Wendy Rayner

Marketer of the Year winner 2026: Sean Wiggans

Marketer of the Future winner 2026: Emi Cross

Marketing Team of the Year winner 2026: Animates

Brand of the Year winner 2026: Trade Me Property

Supreme Marketing Excellence Award winner 2026: Samsung New Zealand

Best Overall Marketing Campaign Award winner 2026: Westpac New Zealand

Excellence in AI Innovation in Marketing winner 2026: 2degrees

Excellence in B2B Marketing Strategy winner 2026: ASB

Excellence in Brand Transformation Strategy winner 2026: AMI Insurance

Excellence in Consumer Products & Services Strategy winner 2026: Stihl

Excellence in Customer & Data-Led Growth winner 2026: Trade Me

Excellence in Fast Moving Consumer Goods Strategy winner 2026: Lactalis-Mainland Dairy

Excellence in Healthcare/Beauty Marketing Strategy winner 2026: Zuru Group

Excellence in Marketing Communication Strategy winner 2026: Lion NZ

Excellence in MarTech Strategy winner 2026: Trade Me

Excellence in New Brand Development winner 2026: Fisher & Paykel Healthcare

Excellence in Not-for-Profit Marketing Strategy winner 2026: Greyhounds as Pets

Excellence in Sponsorship Strategy winner 2026: ANZ New Zealand

Excellence in Travel/Leisure & Entertainment Marketing Strategy winner 2026: Sixt New Zealand

Excellence in Utilities/Communications Marketing Strategy winner 2026: 2degrees

Best B2B Marketing Campaign winner 2026: OfficeMax

Best Data-Driven Marketing Campaign winner 2026: NZ Post

Best In-House Marketing Campaign winner 2026: Ecostore

Best Marketing on a Shoestring Budget Campaign winner 2026: Auckland Transport

Best Public Sector/Government Marketing Campaign winner 2026: Tourism New Zealand

Best Retail & eCommerce Marketing Campaign winner 2026: KFC New Zealand

Best Use of Video Marketing Campaign winner 2026: Auckland Transport

Industry insights

Seven great street posters that broke the rules

July 2, 2026July 16, 2026

Phantom Billstickers co-general manager Tom Horton knows what makes an awesome poster – and why following the design rules doesn’t always produce one.

Rethink attention through a retail lens

June 26, 2026June 26, 2026

AI filters are changing the structure of market access

June 25, 2026June 25, 2026

Marketing

Future Demand: exclusive extract from James Hurman’s new book

May 7, 2026June 12, 2026

This extract from James Hurman’s Future Demand explores how markets really work, how people decide and what advertising means.

Paper view: How to sell a book in 2026

May 6, 2026May 7, 2026

Comedy in a digital world: How the NZ Comedy Trust takes jokes online

April 30, 2026October 1, 2026

Meet the founders

Meet the founder: Smokeylemon

Meet the founders: MintHC

Meet the founders: KZN Digital

Meet the founder: Contagion

Meet the founder: Gecko Marketing

Meet the founder: FizzyPop

Meet the founder: numero

Meet the founder: Bad Magic

Meet the founder: Saypient Limited

Meet the founder: Remade

Meet the founder: Matter Intelligence

Meet the founder: 4am Partners Limited

Meet the founder: Blutui

Meet the founder: Utility

Meet the founder: King St

Meet the founder: Elevate Consultancy

Meet the founder: Stitch

Meet the founder: Verve

Meet the founder: Momentum

Meet the founder: Chemistry

Meet the founder: Little Village Creative

Meet the founder: Studio Moda

Meet the founder: Convergence

Meet the founder: Anthem

Media

Lessons from Australia’s social media ban

May 28, 2026June 3, 2026

Australia’s teen social media ban is a warning shot and an opportunity, says Together’s Rufus Chuter. He has some tips on how NZ can prepare.

retail media

How brands can take customers from search bar to shopping basket

April 20, 2026April 20, 2026

Dylan Schwartz on what makes great video

April 16, 2026October 1, 2026

Advertising

How can juniors get a foot in the door at agencies?

June 24, 2025June 24, 2025

The job market for juniors is hard as hundreds of grads compete to join the agency rat race. Lola Bellamy-Hill reports from CV land.

What’s the ideal frequency for out of home?

June 18, 2025June 18, 2025

A Gen Z graduate reports: My first 30 days working at an agency

June 13, 2025June 13, 2025

From our partners

Get Smart October 2026: Election ad spend vs delivering public trust

The Jump October 2026: Wrap season, loyalty and Digger

How ‘intelligent disobedience’ gives Spark Foundry a competitive edge

September 2026 month in media

Insight Creative CEO on leading the agency through uncertainty

The Jump September 2026: Creators, Cannes and CRM

Let’s talk about feelings, and why marketers should care

The next chapter for Quantum Jump

A new equilibrium for the media landscape

Deep dive

AI v the human touch: the art of connection

March 12, 2026March 19, 2026

As modern tech delivers polished efficiency, genuine human input has never been more crucial to producing good work, says Arie Hoeflak.

The man behind the midnight screenings: Rocky Horror Picture Show

December 8, 2025October 1, 2026

How The Rocky Horror Picture Show went from flop to famous

October 31, 2025November 3, 2025

Trust, members and a little guy called Ray: under the hood with the AA

October 7, 2025October 1, 2026

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NZ Marketing magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country.

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NZ Marketing magazine cover issue 88 September-November 2026
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