What it takes to be YouTube NZ Marketing Awards Brand of the Year
Global marketing expert Thomas Barta was a guest judge at the 2025 YouTube NZ Marketing Awards and shares he looked for during this process.
Global marketing expert Thomas Barta was a guest judge at the 2025 YouTube NZ Marketing Awards and shares he looked for during this process.
When Fisher & Paykel Healthcare achieved a world-first in the treatment of sleep apnoea – their AutoFit mask – it took some bold steps to prove its benefits.
One NZ’s goal is simple: to be the number one choice for Kiwis upgrading their phone – and One Wallet gives it a strategic edge.
Summerset boosted sales with a hyper-local data approach, achieving record occupation rights agreement sales.
Norsewear made its comeback by tapping into its legacy: serving outdoor enthusiasts with tough, comfy socks.
What do you do when you already dominate Aotearoa’s bagel market, but there’s still a problem: not enough Kiwis put them in the trolley.
With public transport use down and traffic up, Auckland Transport set out to convince car-obsessed locals to try new ways to get around.
As Kiwi SMEs were being overlooked, Kiwibank stepped up with empathy and action, proving itself a true champion.
Export Ultra hit the spot for beer lovers with its Cold Call Back Service that saw rapper Vanilla Ice save brews from disaster.
To stay true to its commitment to keeping grocery prices low, Pak’nSave used data and tech to help shoppers save with its Top 50 price check.
With a tight deadline and modest budget, Sharesies transformed customers’ perceptions about its products – prompting them to sign up for more.
NZSki found a playful, low-budget way to revive the patchy spring season: turning spring skiing into a fun, rewarding experience.