When Fisher & Paykel Healthcare achieved a world-first in the treatment of sleep apnoea – their AutoFit mask – it took some bold steps to prove its benefits. 

One NZ’s goal is simple: to be the number one choice for Kiwis upgrading their phone – and One Wallet gives it a strategic edge.

Summerset boosted sales with a hyper-local data approach, achieving record occupation rights agreement sales.

Norsewear made its comeback by tapping into its legacy: serving outdoor enthusiasts with tough, comfy socks.

What do you do when you already dominate Aotearoa’s bagel market, but there’s still a problem: not enough Kiwis put them in the trolley.

It was dubbed the ‘impossible brief’ but a tricky sexual health topic was turned on its head to give us bragging rights over herpes. 

Pak’nSave stuck to its core idea – using the most affordable spokesperson to illustrate its lowest food price promise for 18 years.

With homebuyers overwhelmed by choices, Fletcher Living turned to technology to make content more relevant to individuals’ journeys.

Meadow Fresh and brand ambassador Steven Adams took on the liquid breakfast giant to win over young families with Quick Brekkie.

A major shopping date isn’t when you’d expect warnings about overspending, but Westpac’s bold message resonated with young consumers.

It was the charity event of the year: more than 6,000 Kiwis came together to reclaim a world record and raise half a million dollars.