Cocktails and Conversations event takes a look behind the AI curtain
The Cocktails and Conversations event on August 13 presented an honest look inside the world of AI and the role it can play in business.
Marketing
What does your AI summary say about you?
The AI summary of your name is no longer shaped by search results alone, but by what AI can retrieve, verify and confidently say about you.
Griffin’s mini doco series is for when ‘life needs a biscuit’
Twenty-four biscuits in a day might be too many for most people, but Griffin’s latest campaign does just that – it’s what their customers want.
‘You don’t have to be the cleverest person in the room’ – Q+A with John Mescall
Dentsu’s John Mescall discusses why knowing how humans operate is more important than being the cleverest person in the room.
Hey marketers, don’t mistake busyness for progress
Courtney Henderson says constant activity has become the norm for NZ marketers, and it’s time to stop mistaking momentum for progress.
Structure meets innovation: how to be strategic
Brand strategist Mike Pepper shares why many marketing strategies don’t go to plan, and how structure and innovation work hand in hand.
Are we teaching marketers the wrong things?
Perhaps marketing isn’t taken seriously (by some) because we’ve forgotten to teach new generations its ultimate job: driving sales.
Why marketing needs a wider lens
Marketing missing the mark? You might need a broader range of people in the room, says YouTube NZ Marketing Future Marketer of the Year 2025 Simran Wadhawan.
Marketing: What’s compelling and what’s colouring-in?
Marketing should be the engine room of any business, but it doesn’t always get the respect it deserves.
Why the best marketers invest in relationships, not just skills
Tactical skills are important. But marketers who invest in building trust, access and influence with stakeholders deliver compounding value.