Case studies Archives - New Zealand Marketing magazine

How Thompson Spencer creates work that moves culture

Thompson Spencer shows how connecting every touchpoint with a single idea can create movements that engage whole communities.

YouTube is the hub of modern entertainment for Kiwis. It’s a unified ecosystem where brands can thrive by taking a ‘YouTube-first’ approach.

Advertising technology company Kargo’s interactive full-screen and multi-panel formats capture viewers’ attention.

Twenty-four biscuits in a day might be too many for most people, but Griffin’s latest campaign does just that – it’s what their customers want.

In 2022, robbers broke into a wine retailer in Ponsonby, Auckland. Among the 56 exclusive vintages stolen, only one was from New Zealand.

Vistar Media’s Sandra Scott on how a smart combination of direct and programmatic out of home delivered impressive results.

How does Ikea launch in a new country, where people think they already know the brand? With an allen key and the ‘Ikea, everywhere’ campaign.

Mitre 10 has made finding the right item much easier with its new feature: ‘Tap to Flash’, a first for New Zealand retail.

The NZ Comedy Trust carried out an extensive study with research company Folkl to investigate how comedy can thrive in the digital world.

A chat over drinks with some mates led entrepreneur Joe Harawira to create Wai Mānuka, a product now breaking into international markets.