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Fresh in: the month in media round-up for June
Winning advice from Aotearoa’s agency founders
Great street posters that broke the rules
Simran Wadhawan says marketing needs a wider lens
Who got the nod?
William Terite: broadcasting with purpose
Why we need the human touch in the age of AI

YouTube NZ Marketing Awards 2026 finalists announced

Marketing: What’s compelling and what’s colouring-in?

Meet the founders

Meet the founder: Quantum Jump

Meet the founder: YoungShand

Meet the founder: AO Studios

Meet the founder: Insight Creative

Meet the founder: Together

Meet the founders: Pitchblack Partners

Meet the founder: Federation

Meet the founder: Human Digital

Meet the founder: Thompson Spencer Group

Meet the founder: Brainchild

Meet the founder: Coles & Co

Meet the founder: Get Sponsorship

Meet the founder: HMC

Meet the founder: MoMac

Meet the founder: Seed Studio

Meet the founder: Sneakers Media

Meet the founder: The Social Collective

Industry insight

Brands go bold with packaging

Brands go bold with packaging

May 19, 2026June 3, 2026

As the way we shop changes, the role of packaging is evolving as designs need to stand out both in-store and on social media.

Future Demand: exclusive extract from James Hurman’s new book

Future Demand: exclusive extract from James Hurman’s new book

May 7, 2026June 12, 2026

This extract from James Hurman’s Future Demand explores how markets really work, how people decide and what advertising means.

Paper view: How to sell a book in 2026

Paper view: How to sell a book in 2026

May 6, 2026May 7, 2026

Once upon a time, we were told books were dead. But the industry is still alive and kicking. So how do you sell them in 2026?

Progress is messy but it matters – TRA

Progress is messy but it matters – TRA

April 30, 2026April 30, 2026

For our first temperature check on the mood of the nation in 2025, TRA investigated how New Zealanders and Australians view progress.

From our partners

June 2026 month in media

50 years forward: Insight Creative on what matters most

Why print remains relevant

AI filters are changing the structure of market access

Behind the scenes at the YouTube NZ Marketing Awards

Introducing Krunch’s M4 Growth Engine

All change at the last-minute? Event experts Uno Loco aced it

50 years on: Insight Creative stays true to its core philosophy

May 2026 month in media

Profiles

David ‘DT’ Thomason’s advice on writing briefs

June 11, 2025October 29, 2025

Advertising legend David ‘DT’ Thomason was behind the strategy for Tina from Turners. He knows a thing or two about writing briefs.

Understanding customers is Macca’s secret sauce

May 6, 2025September 29, 2025

Milk Creative Director shares how great ideas come about

April 7, 2025April 4, 2025

Deep dive

AI v the human touch: the art of connection

AI v the human touch: the art of connection

March 12, 2026March 19, 2026

As modern tech delivers polished efficiency, genuine human input has never been more crucial to producing good work, says Arie Hoeflak.

How Subtle by Lumo was set in motion

February 26, 2026February 27, 2026

A composite image of close up thumbs pressing on a black ink pad

Watch how we made NZ Marketing’s issue 85 cover

December 8, 2025December 17, 2025

Top Dogs of Marketing

Top Dogs of Marketing: Bear, Byrdie, Bella and Lady Baabaa from Likeminds

Top Dogs of Marketing: Margot from Academy In-House

Top Dogs of Marketing: Aslan and Gunner from Art of the Possible

Top Dogs of Marketing: ‘GreatHounds’ x Special

Top Dogs of Marketing: Tui from FCB Aotearoa

Top Dogs of Marketing: Blaze from Tonic and Farrimond

Top Dogs of Marketing: Teddy from Thinkerbell

Top Dogs of Marketing: Otto from Alexanders

Top Dogs of Marketing: Bear from Reach

Top Dogs of Marketing: the crew at Phantom Billstickers

Top Dogs of Marketing: Louis from the Marketing Association

Top Dogs of Marketing: Pockets from Kindred Studio

Gold Sponsors

Popular

YouTube NZ Marketing Awards 2026 call for entries is open
We asked agency founders: tell us your story
Good for the planet and for business: Sea Cleaners, JCDecaux, Dentsu launch Reverse Media Schedules
March 2026 month in media
Events are now a core part of the marketing funnel

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NZ Marketing magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country.

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