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  • Who got the nod?

  • Winning advice from Aotearoa’s agency founders

  • Simran Wadhawan says marketing needs a wider lens

  • Don’t miss Together’s May Month in Media

  • William Terite: broadcasting with purpose

  • Why we need the human touch in the age of AI

YouTube NZ Marketing Awards 2026 finalists announced
Marketing: What’s compelling and what’s colouring-in?

Meet the founders

Meet the founder: Human Digital

Meet the founder: Thompson Spencer Group

Meet the founder: Brainchild

Meet the founder: Coles & Co

Meet the founder: Get Sponsorship

Meet the founder: HMC

Meet the founder: MoMac

Meet the founder: Seed Studio

Meet the founder: Sneakers Media

Meet the founder: The Social Collective

Industry insight

How year-round branding transformed Wild Dunedin

April 29, 2026

By building an always-on brand, Wild Dunedin is evolving from an event to a community that shifts perceptions and creates lasting impact.

50 years forward: Insight Creative celebrates five decades in business

April 24, 2026June 2, 2026

Insight Creative turns 50 this year, marked by a series of short articles sharing lessons from five decades in business.

Asahi takes fans on an express trip to Japan

April 23, 2026April 29, 2026

Instead of the usual PR launch, Asahi Super Dry Nama Jokki returned to Aotearoa with a pop-up experience featuring J-pop beats and DIY ramen.

Social marketing works better when Māori lead it

April 23, 2026May 6, 2026

Research by Dr Tim Antric and Te Awanui Reeder explain why campaigns that ‘look Māori’, but operate on the standard behaviour change models, aren’t effective.

From our partners

Introducing Krunch’s M4 Growth Engine

All change at the last-minute? Event experts Uno Loco aced it

50 years on: Insight Creative stays true to its core philosophy

May 2026 month in media

Optimise digital marketing for cash, not clicks – Reach

Shout strengthens leadership team with new chief commercial officer

April 2026 month in media

Events are now a core part of the marketing funnel

Media buying that works smarter not harder – 36Presents

Profiles

Understanding customers is Macca’s secret sauce

May 6, 2025September 29, 2025

McDonald’s has given us many iconic moments. NZ marketing director Luke Rive gives us a taste of what’s on the menu for 2025.

Milk Creative Director shares how great ideas come about

April 7, 2025April 4, 2025

UFO Rodeo, the origin story

March 4, 2025June 8, 2026

Deep dive

AI v the human touch: the art of connection

March 12, 2026March 19, 2026

As modern tech delivers polished efficiency, genuine human input has never been more crucial to producing good work, says Arie Hoeflak.

Subtle by Lumo

How Subtle by Lumo was set in motion

February 26, 2026February 27, 2026

A composite image of close up thumbs pressing on a black ink pad

Watch how we made NZ Marketing’s issue 85 cover

December 8, 2025December 17, 2025

Top Dogs of Marketing

Top Dogs of Marketing: Bear, Byrdie, Bella and Lady Baabaa from Likeminds

Top Dogs of Marketing: Margot from Academy In-House

Top Dogs of Marketing: Aslan and Gunner from Art of the Possible

Top Dogs of Marketing: ‘GreatHounds’ x Special

Top Dogs of Marketing: Tui from FCB Aotearoa

Top Dogs of Marketing: Blaze from Tonic and Farrimond

Top Dogs of Marketing: Teddy from Thinkerbell

Top Dogs of Marketing: Otto from Alexanders

Top Dogs of Marketing: Bear from Reach

Top Dogs of Marketing: the crew at Phantom Billstickers

Top Dogs of Marketing: Louis from the Marketing Association

Pockets the Chief Nap Officer at Kindred Studio is a Top Dog of Marketing

Top Dogs of Marketing: Pockets from Kindred Studio

Gold Sponsors

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NZ Marketing magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country.

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