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Main Menu
  • Fresh in: the month in media round-up for June

  • Winning advice from Aotearoa’s agency founders

  • Great street posters that broke the rules

  • Simran Wadhawan says marketing needs a wider lens

  • Who got the nod?

  • William Terite: broadcasting with purpose

  • Why we need the human touch in the age of AI

YouTube NZ Marketing Awards 2026 finalists announced
Marketing: What’s compelling and what’s colouring-in?

Meet the founders

Meet the founder: Quantum Jump

Meet the founder: YoungShand

Meet the founder: AO Studios

Meet the founder: Insight Creative

Meet the founder: Together

Meet the founders: Pitchblack Partners

Meet the founder: Federation

Meet the founder: Human Digital

Meet the founder: Thompson Spencer Group

Meet the founder: Brainchild

Meet the founder: Coles & Co

Meet the founder: Get Sponsorship

Meet the founder: HMC

Meet the founder: MoMac

Meet the founder: Seed Studio

Meet the founder: Sneakers Media

Meet the founder: The Social Collective

Industry insight

How year-round branding transformed Wild Dunedin

April 29, 2026

By building an always-on brand, Wild Dunedin is evolving from an event to a community that shifts perceptions and creates lasting impact.

50 years forward: Insight Creative celebrates five decades in business

April 24, 2026June 2, 2026

Insight Creative turns 50 this year, marked by a series of short articles sharing lessons from five decades in business.

Asahi takes fans on an express trip to Japan

April 23, 2026April 29, 2026

Instead of the usual PR launch, Asahi Super Dry Nama Jokki returned to Aotearoa with a pop-up experience featuring J-pop beats and DIY ramen.

Social marketing works better when Māori lead it

April 23, 2026May 6, 2026

Research by Dr Tim Antric and Te Awanui Reeder explain why campaigns that ‘look Māori’, but operate on the standard behaviour change models, aren’t effective.

From our partners

June 2026 month in media

50 years forward: Insight Creative on what matters most

Why print remains relevant

AI filters are changing the structure of market access

Behind the scenes at the YouTube NZ Marketing Awards

Introducing Krunch’s M4 Growth Engine

All change at the last-minute? Event experts Uno Loco aced it

50 years on: Insight Creative stays true to its core philosophy

May 2026 month in media

Profiles

UFO Rodeo, the origin story

March 4, 2025June 8, 2026

Under UFO Rodeo is Augusto, Ballyhoo, Dark Doris and Cornerstone – all businesses under Leon Kirkbeck’s newly transformed media company.

Student radio station 95bFM is the definition of resilience

March 3, 2025April 1, 2025

Up & comer: Crime reporter says the story is in the detail

February 25, 2025December 10, 2025

Deep dive

The man behind the midnight screenings: Rocky Horror Picture Show

December 8, 2025December 8, 2025

Screening The Rocky Horror Picture Show at midnight took the film from flop to famous. But whose idea was it and why?

How The Rocky Horror Picture Show went from flop to famous

October 31, 2025November 3, 2025

Trust, members and a little guy called Ray: under the hood with the AA

October 7, 2025October 13, 2025

Top Dogs of Marketing

Top Dogs of Marketing: Bear, Byrdie, Bella and Lady Baabaa from Likeminds

Top Dogs of Marketing: Margot from Academy In-House

Top Dogs of Marketing: Aslan and Gunner from Art of the Possible

Top Dogs of Marketing: ‘GreatHounds’ x Special

Top Dogs of Marketing: Tui from FCB Aotearoa

Top Dogs of Marketing: Blaze from Tonic and Farrimond

Top Dogs of Marketing: Teddy from Thinkerbell

Top Dogs of Marketing: Otto from Alexanders

Top Dogs of Marketing: Bear from Reach

Top Dogs of Marketing: the crew at Phantom Billstickers

Top Dogs of Marketing: Louis from the Marketing Association

Pockets the Chief Nap Officer at Kindred Studio is a Top Dog of Marketing

Top Dogs of Marketing: Pockets from Kindred Studio

Gold Sponsors

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