Author
NZ Marketing Team

How To Gain Better Consumer Insights

From real-time data, a quest for relevance and a move to online qual, NZ Marketing chats with Stephen Walker, Business Director, ANZ at Toluna who reveals the top five trends affecting the way New Zealand businesses and marketers will gain consumer insights in 2021.

Enter

The TVNZ-NZ Marketing Awards are back! In 2021 we celebrate 30 years of exceptional marketing, and look forward to receiving your occasion-worthy submissions.

Categories

The TVNZ-NZ Marketing Awards are split into three categories: Sector Awards, Excellence Awards and the Individual Awards, with a total of 32 Awards being dished out across 31 categories.

Judging

Each year a selection of elite CEOs and senior marketers are secured to decide who will walk home victorious with a TVNZ-NZ Marketing Award.

Utilities/Communications

Having a top-quality network with great coverage, speed and reliability is key for telco consumers. But as Skinny’s marketing team soon discovered, perceptions versus reality don’t always match up.

Agriculture

At Meridian, generating clean energy from renewable sources and betterment of the environment is at the brand’s core. Yet the business knew it needed to connect with its agriculture customers in a more meaningful way, a way that would allow them to cut through the chatter.