The emphasis on customer experience is arguably at its greatest today because the structure of almost everything brands do has been upended by the Covid-19 pandemic. Ben Morgan explains why the Business of Experience may be the best approach in determining future customer-focused strategies.
New research from Toluna points says that the concept of consumer loyalty has been turned on its head with Kiwis now more inclined to support brands who align with their personal values.
NZ Marketing magazine, in partnership with the NZ Marketing Association, are thrilled to announce the Finalists for the 2021 TVNZ-NZ Marketing Awards. With the Awards […]
The first found of judging for the 2021 TVNZ-NZ Marketing Awards is complete and the Finalists announced.
In environments that disallow third-party cookies such as Firefox and Safari, monetisation increased more significantly when first-party identifiers were used, according to new research.
From real-time data, a quest for relevance and a move to online qual, NZ Marketing chats with Stephen Walker, Business Director, ANZ at Toluna who reveals the top five trends affecting the way New Zealand businesses and marketers will gain consumer insights in 2021.
The TVNZ-NZ Marketing Awards are back! In 2021 we celebrate 30 years of exceptional marketing, and look forward to receiving your occasion-worthy submissions.
The TVNZ-NZ Marketing Awards are split into three categories: Sector Awards, Excellence Awards and the Individual Awards, with a total of 32 Awards being dished out across 31 categories.
Each year a selection of elite CEOs and senior marketers are secured to decide who will walk home victorious with a TVNZ-NZ Marketing Award.
All your questions about the 2021 TVNZ-NZ Marketing Awards answered.