Top Dogs of Marketing: Bear, Byrdie, Bella and Lady Baabaa from Likeminds
This motley crew includes two border terriers, a huntaway and… a lamb? Read on to see how these fluffy creatures contribute to agency life.
AuthorNZ Marketing Team
Why being bold to be different is key to igniting growth
At Kantar Ignite 2025, industry experts urged marketers to stand out, stay authentic and build culturally vibrant, creatively bold brands.
Top Dogs of Marketing: Margot from Academy In-House
Margot from Academy In-House is an expert at finding gaps in the market. The English springer spaniel holds the title of Proximity Engineer.
Think: What’s the truth only your brand can tell?
New Zealand’s top independent agency, Federation, shifts the dial for brands by asking questions that cut through.
Excellence in B2B Marketing Strategy winner 2025: Fisher & Paykel Healthcare
When Fisher & Paykel Healthcare achieved a world-first in the treatment of sleep apnoea – their AutoFit mask – it took some bold steps to prove its benefits.
Excellence in Consumer Products & Services Strategy winner 2025: One New Zealand
One NZ’s goal is simple: to be the number one choice for Kiwis upgrading their phone – and One Wallet gives it a strategic edge.
Excellence in Data Insights Strategy winner 2025: Summerset Retirement Villages
Summerset boosted sales with a hyper-local data approach, achieving record occupation rights agreement sales.
Excellence in Brand Transformation Strategy winner 2025: Norsewear
Norsewear made its comeback by tapping into its legacy: serving outdoor enthusiasts with tough, comfy socks.
Excellence in FMCG Strategy winner 2025: Abe’s Bagels
What do you do when you already dominate Aotearoa’s bagel market, but there’s still a problem: not enough Kiwis put them in the trolley.
Excellence in Public Sector/Government Marketing Strategy winner 2025: Auckland Transport
With public transport use down and traffic up, Auckland Transport set out to convince car-obsessed locals to try new ways to get around.