NZ Marketing Team, Author at New Zealand Marketing magazine

The marketing channel wellness brands are doubling down on

As the industry debates AI agents, synthetic creative and ever-smarter optimisation tools, wellness brands are quietly reinvesting elsewhere.

It’s time to show off your best marketing achievements as the YouTube NZ Marketing Awards call for entries officially opens.

The YouTube NZ Marketing Awards programme is kicking off for 2026 with the announcement of key dates and first sponsors.

CEO Struan Abernethy on how Reach became a data-led, AI-ready marketing group.

Federation says ROI² – creativity that delivers compound impact – is the strategy for winning brands in 2026.

Tūhura Otago Museum’s marketing team has won Marketing Team of the Year for putting Ōtepoti Dunedin on the global map.

Google Labs and DeepMind have launched Pomelli, an AI marketing tool that creates on-brand content in three steps.

A brand strategy powerhouse at Universal Pictures, Henry Ong talks to NZ Marketing about how powerful storytelling connects people to brands.

This motley crew includes two border terriers, a huntaway and… a lamb? Read on to see how these fluffy creatures contribute to agency life.

At Kantar Ignite 2025, industry experts urged marketers to stand out, stay authentic and build culturally vibrant, creatively bold brands.