Excellence in Public Sector/Government Marketing Strategy winner 2025: Auckland Transport
With public transport use down and traffic up, Auckland Transport set out to convince car-obsessed locals to try new ways to get around.
With public transport use down and traffic up, Auckland Transport set out to convince car-obsessed locals to try new ways to get around.
Tourism NZ invites global travellers to explore Aotearoa’s finest food and culture through rich content, smart PR and no paid media spend.
It was the charity event of the year: more than 6,000 Kiwis came together to reclaim a world record and raise half a million dollars.
A major shopping date isn’t when you’d expect warnings about overspending, but Westpac’s bold message resonated with young consumers.
NZSki found a playful, low-budget way to revive the patchy spring season: turning spring skiing into a fun, rewarding experience.
Kiwibank aimed to cut customer scam losses by 30% with its ‘Is It Really Real? This is Flipping the Script on Fraud and Scams’ campaign.
Export Ultra hit the spot for beer lovers with its Cold Call Back Service that saw rapper Vanilla Ice save brews from disaster.
With homebuyers overwhelmed by choices, Fletcher Living turned to technology to make content more relevant to individuals’ journeys.
As Kiwi SMEs were being overlooked, Kiwibank stepped up with empathy and action, proving itself a true champion.
At just 22, Simran Wadhawan hit the road to success at full speed, becoming the youngest marketer at Goodman Fielder.