Excellence in New Brand Development winner 2025: Goodman Fielder
Meadow Fresh and brand ambassador Steven Adams took on the liquid breakfast giant to win over young families with Quick Brekkie.
Meadow Fresh and brand ambassador Steven Adams took on the liquid breakfast giant to win over young families with Quick Brekkie.
It was the charity event of the year: more than 6,000 Kiwis came together to reclaim a world record and raise half a million dollars.
With public transport use down and traffic up, Auckland Transport set out to convince car-obsessed locals to try new ways to get around.
A major shopping date isn’t when you’d expect warnings about overspending, but Westpac’s bold message resonated with young consumers.
Tourism NZ invites global travellers to explore Aotearoa’s finest food and culture through rich content, smart PR and no paid media spend.
It was dubbed the ‘impossible brief’ but a tricky sexual health topic was turned on its head to give us bragging rights over herpes.
To stay true to its commitment to keeping grocery prices low, Pak’nSave used data and tech to help shoppers save with its Top 50 price check.
Kiwibank aimed to cut customer scam losses by 30% with its ‘Is It Really Real? This is Flipping the Script on Fraud and Scams’ campaign.
Pak’nSave stuck to its core idea – using the most affordable spokesperson to illustrate its lowest food price promise for 18 years.
Export Ultra hit the spot for beer lovers with its Cold Call Back Service that saw rapper Vanilla Ice save brews from disaster.