Author

NZ Marketing Team

Gen Z actively avoids credit cards, afraid of racking up debt. Most banks would try to relieve their terrors, but Westpac embraced them.

When AI search results made 2degrees invisible, there was only one thing to do. Start speaking the same language as their customers.

With an avalanche of mortgage refinancing on the way, ASB needed to win over a key part of the home lending ecosystem: third-party advisers.

When a fast-growing competitor was breathing down its neck, AMI didn’t need to build from scratch. It went back to its founding purpose.

Battery-powered tools changed the game for premium petrol brand Stihl. Rather than become irrelevant, it chose to reinvent itself.

Trade Me rebuilt its recommendation engine to connect with members at just the right moment.

Kiwis were aware they needed protein, so adapting to changing meal habits was the key to Anchor’s strategy.

After spotting significant gaps in the market, Zuru set out to create a haircare brand designed to cater for all types.

Kiwis had forgotten Steinlager’s roots, so the marketing team set out to restore its place as a symbol of New Zealand pride.

Trade Me’s new martech ecosystem prioritises customer health – delivering relevant, timely interactions at scale.