From letterbox to intelligence: CEO Struan Abernethy on how Reach became a data-led, AI-ready marketing group
CEO Struan Abernethy on how Reach became a data-led, AI-ready marketing group.
AuthorNZ Marketing Team
Introducing the ROI²™ effect from Federation
Federation says ROI² – creativity that delivers compound impact – is the strategy for winning brands in 2026.
Tūhura Otago Museum marketing team wins at Business South Awards 2025
Tūhura Otago Museum’s marketing team has won Marketing Team of the Year for putting Ōtepoti Dunedin on the global map.
Google launches AI marketing tool Pomelli
Google Labs and DeepMind have launched Pomelli, an AI marketing tool that creates on-brand content in three steps.
‘Successful brands feel human’ – branding expert Henry Ong
A brand strategy powerhouse at Universal Pictures, Henry Ong talks to NZ Marketing about how powerful storytelling connects people to brands.
Top Dogs of Marketing: Bear, Byrdie, Bella and Lady Baabaa from Likeminds
This motley crew includes two border terriers, a huntaway and… a lamb? Read on to see how these fluffy creatures contribute to agency life.
Why being bold to be different is key to igniting growth
At Kantar Ignite 2025, industry experts urged marketers to stand out, stay authentic and build culturally vibrant, creatively bold brands.
Top Dogs of Marketing: Margot from Academy In-House
Margot from Academy In-House is an expert at finding gaps in the market. The English springer spaniel holds the title of Proximity Engineer.
Think: What’s the truth only your brand can tell?
New Zealand’s top independent agency, Federation, shifts the dial for brands by asking questions that cut through.
Excellence in B2B Marketing Strategy winner 2025: Fisher & Paykel Healthcare
When Fisher & Paykel Healthcare achieved a world-first in the treatment of sleep apnoea – their AutoFit mask – it took some bold steps to prove its benefits.