Crunch time for marketer turned Pic’s CEO
Aimee McCammon talks taking Pic’s Peanut Butter from a small family-run operation to a globally recognised brand.
Aimee McCammon talks taking Pic’s Peanut Butter from a small family-run operation to a globally recognised brand.
Sandra Daniel of Oceania was able to apply her experience to a category that desperately needed a re-invention.
The September/October issue of NZ Marketing is on sale now and packed with profiles on our Award winners, inspiring features and much more.
Angela March has been chosen as the sole representative from NZ to participate in the Global Women in Public Relations Empower programme.
Nestled within the walls of the iconic Saatchi & Saatchi building, NZ Marketing visits Spark Foundry NZ 18 months after its inception.
Vodafone NZ’s metamorphosis into One NZ represents a complete brand transformation from international brand to local.
We speak with media organisations and a media buyer about the pros and cons of advertising behind the paywall.
Laura Davies of DDB talks about navigating through the economic storm that the world and NZ is currently facing that is affecting the marketing industry.
The June/July issue of NZ Marketing is on sale now and packed with inspired reads and exclusive insights, including a feature on AI and its impact on the industry.
As the industry faces economic uncertainty, privacy regulations and more, industry predictions expect marketing in 2023 to be a time of embracing innovation.