Bernadette Basagre, Author at New Zealand Marketing Magazine

Come on Barbie, let’s go party

The Barbie movie directed by Greta Gerwig, captivated audiences not only for its social commentary, but also its colossal marketing campaign.

We chat to Senior Vice President and Head of Innovation of Vice Media, Mark Adams, and the brains behind award-winning campaigns.

Growing up with a marketer in the family inspired Josh Sutcliffe to follow suit, and the allure of tacking something new everyday drives him.

With a love for building relationships with others, finalist Jeanne Kim tells us what it’s like being a young marketer.

The fashion trend cycle is often said to repeat approximately every two decades. A similar pattern can be observed in retail marketing.

2023 Up-&-Coming Marketer finalist Nick Brown of Aro Digital says coming up with solutions is his favourite aspect of the job.

Shifting from Public Policy to Marketing during her studies, offered Georgia Rafe a unique perspective on the industry.

As a child growing up in his parents’ dairy, Bejen Patel was drawn to enhancing the shopper experience, which naturally led him to marketing.

Marketer Ally Mayerhofler is kickstarting her career by tackling a different side of the women’s game: sports marketing.

Straight from the USA, Carly Koemptgen got the opportunity of the lifetime to do the greatest job in the world thanks to HR platform, Deel.