Bernadette Basagre, Author at New Zealand Marketing Magazine

The TikTok prodigy

Jony Lee of brand marketing agency, The Attention Seeker has cracked the code of TikTok and shares a snippet of her recipe to success.

As the years go by, marketers are faced with the challenge of engaging with Gen Z, so we talked to the experts to help us crack the code.

Director Nathan Price of ‘The Subtle Art of Not Giving a F*ck’ talks about staying innovative, why NZ is the best and his favourite movie.

What started as just a start-up, Special PR has since grown to become a global sensation, wanted for their creative brains.

The iconic chocolate brand Whittaker’s, have hired a new Chief Marketing Officer and we get to sit down with her on the dream role.

Ayla Miller takes a deep dive into the evolving cultural landscape of Aotearoa and the challenges and opportunities businesses are facing.

Diane Clark, Head of Marketing & CX at Four Square, shares what went into revitalising the iconic Four Square brand.

NZ Marketing caught up with Allison Yorston, as she embarks on her second year as the CMO for Frucor Suntory Oceania.

The women of Publicis Groupe ANZ reflect on how the organisations diverse and inclusive policies has impacted their career paths.

The Barbie movie directed by Greta Gerwig, captivated audiences not only for its social commentary, but also its colossal marketing campaign.