Bernadette Basagre, Author at New Zealand Marketing Magazine

Name that tune: advertising jingles are back in fashion

Advertising jingles are making a comeback. They are a shortcut to brand identity and experts are forecasting a lot more of them in 2025.

Industry experts share how brands should show up online in 2025 by showing audience authenticity, authority and a sense of community.

Student radion station 95bFM is used to a rough media scene – it has tips for traditional media on how to stay resilient.

There are two things Gen Z wants, real life experiences and music. So, when these two meet, why not get your brand involved?

From writing a book to creating the latest ads, creative Damon Stapleton talks to NZ Marketing Magazine about what really is different.

Following a heartbreaking loss to the media landscape, Newshub, Stuff has swooped in and introduced a new news, ThreeNews.

In an effort to reduce the amount of food waste Kiwis were creating, TBWA\ wanted to take out reality in front of everyone.

2024 marks the 100th birthday of Four Square, the iconic store. But Foodstuffs didn’t want to just rely on nostalgia, it undertook something new.

Move over Spotify Wrapped, we want to know what the biggest brand and pop culture moments are and that is all thanks to Tracksuit.

Considered a cheat sheet for brands, Pinterest reveals its predicted trends list for 2025. Watch out there is a lot of pickles.