Angela March, the brain behind Brainchild, has been chosen as the sole representative from New Zealand to participate in the Global Women in Public Relations Empower programme. Among 26 women from around the world, Angela’s selection followed a rigorous and competitive application process. Here we chat to her about the application process and what she’s most looking forward to about the experience.
How does it feel to be the only Kiwi to be selected for this programme?
I feel incredibly fortunate. This is a really unique opportunity to learn from other women at the top of their game in PR globally. It’s essential in our industry to stay abreast of what is happening in PR internationally – I couldn’t ask for a better front-row seat than the GWPR Empower programme.
What was the application process like?
The application process involved a written application, a panel interview to assess my suitability, plus reference checks. I was very excited to be shortlisted to the interview stage, so imagine my excitement when I found out I’d been selected.
What was your motivation to apply?
I have been guided by many wāhine toa throughout my career. They have lifted me up, helped me to reach career opportunities and also challenged me in ways that have made me a better practitioner. A big motivation for me was the opportunity to further develop my own leadership skills for the benefit of my team and others coming up in the industry. A returning of the favour so to speak.
The opportunity to look globally and keep learning was a big drawcard too. In an industry of constant change, we will never claim to have ‘learned it all’ — so looking for new ways of looking at things is an important value at Brainchild.
What are you hoping to get out of it and what are you most looking forward to?
I am really looking forward to being challenged. I think we do our best work when we step out of our comfort zone and I’m 100 percent here for it. I hope this makes me a better leader. I hope this helps Brainchild continue delivering best-in-class work. I hope, more widely, that what I learn can help others in the industry here in Aotearoa.
I can’t wait for the learning sessions with the other mentees too. What an incredible group of women to be counted in.
For more information about the programme visit: https://globalwpr.com/empower/