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Main Menu
  • We made 34 covers... which one have you got?

  • Hall of Fame inductee Wendy Rayner speaks

  • Introducing The Jump: essential intel on strategy, creative and martech

  • Who won? Catch up on all YouTube NZ Marketing Awards winners

  • Meet Emi Cross, Marketer of the Future 2026

  • How Griffin’s landed on ‘life needs a biscuit’

  • Beep! Beep! Here comes Marketer of the Year Sean Wiggans

  • Golden advice from Aotearoa’s agency founders

  • Why we need the human touch in the age of AI

How ‘intelligent disobedience’ gives Spark Foundry a competitive edge
OneMusic New Zealand: Do you have a sound retail strategy?

YouTube NZ Marketing Awards winners 2026

Wendy Rayner’s Marketing Hall of Fame acceptance speech

2026 YouTube NZ Marketing Awards celebrate every angle

NZ Marketing Awards 2026 show me winners_button

YouTube NZ Marketing Awards winners list 2026

Marketing Hall of Fame winner 2026: Wendy Rayner

Marketer of the Year winner 2026: Sean Wiggans

Marketer of the Future winner 2026: Emi Cross

Marketing Team of the Year winner 2026: Animates

Brand of the Year winner 2026: Trade Me Property

Supreme Marketing Excellence Award winner 2026: Samsung New Zealand

Best Overall Marketing Campaign Award winner 2026: Westpac New Zealand

Excellence in AI Innovation in Marketing winner 2026: 2degrees

Excellence in B2B Marketing Strategy winner 2026: ASB

Excellence in Brand Transformation Strategy winner 2026: AMI Insurance

Excellence in Consumer Products & Services Strategy winner 2026: Stihl

Excellence in Customer & Data-Led Growth winner 2026: Trade Me

Excellence in Fast Moving Consumer Goods Strategy winner 2026: Lactalis-Mainland Dairy

Excellence in Healthcare/Beauty Marketing Strategy winner 2026: Zuru Group

Excellence in Marketing Communication Strategy winner 2026: Lion NZ

Excellence in MarTech Strategy winner 2026: Trade Me

Excellence in New Brand Development winner 2026: Fisher & Paykel Healthcare

Excellence in Not-for-Profit Marketing Strategy winner 2026: Greyhounds as Pets

Excellence in Sponsorship Strategy winner 2026: ANZ New Zealand

Excellence in Travel/Leisure & Entertainment Marketing Strategy winner 2026: Sixt New Zealand

Excellence in Utilities/Communications Marketing Strategy winner 2026: 2degrees

Best B2B Marketing Campaign winner 2026: OfficeMax

Best Data-Driven Marketing Campaign winner 2026: NZ Post

Best In-House Marketing Campaign winner 2026: Ecostore

Best Marketing on a Shoestring Budget Campaign winner 2026: Auckland Transport

Best Public Sector/Government Marketing Campaign winner 2026: Tourism New Zealand

Best Retail & eCommerce Marketing Campaign winner 2026: KFC New Zealand

Best Use of Video Marketing Campaign winner 2026: Auckland Transport

Industry insights

Future & current compliance: Why behaviour change needs both

May 28, 2026May 28, 2026

MBM’s Carl Sarney says driving behaviour change effectively in the public sector means planning for both future and current compliance.

Future Demand: exclusive extract from James Hurman’s new book

May 7, 2026June 12, 2026

Progress is messy but it matters – TRA

April 30, 2026September 25, 2026

Marketing

LinkedIn and lunchboxes: Rawinia Dolan on being a parent and a marketer

April 15, 2026April 20, 2026

It struck Rawinia Dolan recently that she runs two full-time campaigns: one with deadlines and LinkedIn posts, and one with school drop-offs and lunchboxes.

How to sell the value of social marketing

April 8, 2026April 16, 2026

AI v the human touch: You don’t win hearts by posting more

March 19, 2026March 19, 2026

Meet the founders

Meet the founder: Saypient Limited

Meet the founder: Remade

Meet the founder: Matter Intelligence

Meet the founder: 4am Partners Limited

Meet the founder: Blutui

Meet the founder: Utility

Meet the founder: King St

Meet the founder: Elevate Consultancy

Meet the founder: Stitch

Meet the founder: Verve

Meet the founder: Momentum

Meet the founder: Chemistry

Meet the founder: Little Village Creative

Meet the founder: Studio Moda

Meet the founder: Convergence

Meet the founder: Anthem

Meet the founder: Rise & Shine PR

Meet the founder: Let’s Communicate

Founders on what comes next

Meet the founder: Previously Unavailable

Meet the founder: Pead

Meet the founder: One Plus One Communications

Founders who defied the odds

When agency founders trade equity for real partnerships

Media

How to win on LinkedIn

January 21, 2026March 19, 2026

LinkedIn works, as long as you’re not using it like it’s 2022. LinkedIn and social selling specialist Kate Nankivell has tips for success.

Why ‘responsible media’ must unify brand safety, suitability and sustainability

January 20, 2026January 21, 2026

December’s month in media

December 19, 2025July 2, 2026

Advertising

What drives sales? Making your audience hungry (and happy)

December 24, 2024April 10, 2025

TRA Head of Strategy Carl Sarney looks back at four years of data analysis and discovers the power of making your audience feel hungry.

Mass reach as well as personalisation – why programmatic out-of-home is the ‘sweet spot’

December 16, 2024November 10, 2025

Back to the future: the return of the advertising commission model

December 4, 2024April 10, 2025

From our partners

How ‘intelligent disobedience’ gives Spark Foundry a competitive edge

September 2026 month in media

Insight Creative CEO on leading the agency through uncertainty

The Jump September 2026: Creators, Cannes and CRM

Let’s talk about feelings, and why marketers should care

The next chapter for Quantum Jump

A new equilibrium for the media landscape

Has your AI traffic gone up? Here’s how to optimise it further

New research shows magazine readers pay close attention to ads

Deep dive

Gen Z spills the tea on agency life

June 13, 2025December 15, 2025

They’re young, fun and making agencies hum. Now Gen Z is joining the ranks, what can the industry learn from the new generation of suits?

Anthem wants clients to find their most powerful voice

June 10, 2025October 1, 2026

Cancer charity chooses the light side of breast health

June 10, 2025October 1, 2026

Where are all the women exec creative directors?

June 5, 2025December 15, 2025

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NZ Marketing magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country.

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NZ Marketing magazine cover issue 88 September-November 2026
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