This just got personal(ised)
We unpack what strategies marketers are using to effectively personalise and individualise their marketing at all touchpoints.
Industry Insight
Fiji Unfiltered: Island nation becomes first country to join BeReal
Fiji has become the first country to join BeReal by launching its own account on the popular social media app.
Inside the June/July 2022 Issue of NZ Marketing
This issue of NZ Marketing puts focus on the retail industry, and more specifically omnichannel approaches to retail marketing. From the latest trends in shopper marketing, the newest technologies, strategic insight from big brand retailers and more, this issue will inspire new ideas and ways of reaching your customers wherever you may find them.
The role of trust in Kiwi spending
Trust is a leading factor when it comes to New Zealanders purchasing decisions, a recent Adobe study has found. So, what can brands learn from this to ensure they retain trust and respect their customers’ data preferences?
The new ‘superpower’ of corporate reputation
Air NZ’s reputation is sky high for the eighth consecutive year according to the Kantar Corporate Reputation Index. NZ Marketing looks into what makes a brand reputable for New Zealanders in the current climate.
Sonic branding: Cutting through the noise
Sonic branding is a powerful tool that can quickly evoke an emotional response in a consumer. We speak to Kirsty Redfearn, Mastercard Australasia’s Head of Integrated Marketing and Communications, about the opportunities sonic branding can present where it is headed in the future, and how to get the most out of it.
TRA and ThinkTV team up to find Kiwis’ favourite TV ads
New Zealand’s favourite ads are in the spotlight thanks to a strategic partnership between leading insight and research agency TRA and industry body ThinkTV.
Coke Zero Sugar causes a fizz
A new Coca-Cola Zero Sugar recipe is about to hit the shelves replacing two other no sugar variations and simplifying the existing range. Will this change work in the company’s favour or does it risk losing a loyal customer base?
NZ Marketing State of Media 2022 Survey
Take part in our State of Media 2022 Survey in partnership with Together NZ. Coming soon to NZ Marketing Online.