AA takes new direction, appoints first CMO
The AA has appointed Jenni Ryan as CMO, a newly created role as the legacy brand approaches its 120th anniversary.
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Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
Map of Adland 2023
Each year NZ Marketing maps out New Zealand’s Creative and Media Agencies. Here’s the 2023 edition of our Map of Adland.
Inside the March/April 2023 issue of NZ Marketing
The March issue of NZ Marketing magazine is on sale now and is packed with inspired reads and exclusive insights, including our Agency Perceptions Survey with TRA.
The TikTok takeover
What’s trending in the TikTok space and how will brands be using it in 2023?
A shot in the arm for tourism
Special PR’s GM Kelly Grindle shares why the campaign for Tourism Fiji was so effective.
Fighting ad fatigue
Rob Leach discusses creative strategies to give your brand ads a boost.
Covid, who?
For most of 2020/21, Europe’s marketing and advertising industry was ruled by the pandemic. Now, it’s like it never happened.
Find yourself in Horowhenua
Thanks to the dedication of a small District Council marketing team, Horowhenua fulfilling its potential.
NZ Herald’s ‘News Worth Knowing’
Shining a spotlight on the new brand work to watch and the marketers behind it.
Tell one story, and tell it well
Lessons from some of New Zealand’s best ads on why the art of telling one story well is still so key to connecting with audiences.