Reshaping retail marketing
With technology racing ahead and the pandemic changing consumer behaviour, we hear from industry experts about what’s trending in MarTech.
Industry Insight
Social shopping – The next big online selling platform
Retailers are increasingly tapping into the power of social media to reach customers and sell their products.
With a difficult festive season on the way, marketers should waste no time preparing
The upcoming festive season is set to have its challenges but Yury Glikin says there’s opportunity to create a powerful shopping moment.
NZ Marketing magazine wins Best Trade Magazine at Magazine Media Awards 2022
The Magazine Publishers Association presented 22 awards at the Webstar Magazine Media Awards 2022 last week, including top honours for NZ Marketing magazine in its category.
Skin in the game: Rewarding customer loyalty with fractional shares
As first-party data becomes increasingly valuable, we look at a different way of harnessing customer loyalty.
Inside the September/October 2022 Issue of NZ Marketing
This issue puts a spotlight on MarTech and how these technologies can be utilised to give insight into what customers really want.
Brands of the future
James Mok, Chief Creative Officer at Proximity NZ shares insight on what future-focused brands are doing to win over customers.
The future is omni-everything
Samantha Osborne, General Manager of Cartology NZ on why the future of retail marketing is so much more than just omnichannel.
This just got personal(ised)
We unpack what strategies marketers are using to effectively personalise and individualise their marketing at all touchpoints.