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As podcasts become increasingly mainstream, marketers are now needing to hop on the bandwagon as a tool for brands to reach their niche.
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Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
The challenger challenge
With a mindset that sees their business ambitions go beyond conventional resources, and with an intention to effect change, these challenger brands are setting the […]
Robots, pets and peanuts: What’s the future of retail marketing
The news from our Future of Retail Marketing Conference 2023, an eclectic collection of great minds, stories and enthusiasm for AI.
Mark Ritson headlines new campaign showcasing top brand work on YouTube
A campaign for YouTube fronted by Mark Ritson explores how leading brands are achieving their short and long term marketing goals on the platform.
Unlocking the power of first-party data
Ange Dunn, Senior Business Director at Perceptive, shares strategies for making the most of your first-party data to gain a competitive edge.
Using podcasts as a brand vehicle: A Q&A with Dr. Lewis Tennant
Lecturer Dr. Lewis Tennant, of the popular Verbal Highs podcast, shares his thoughts on the impact of podcasts on brand awareness.
Whittaker’s takes top spots as NZ’s most trusted brands unveiled
Whittaker’s has taken out three of the top spots in the 24th Annual Most Trusted Brands survey, as declared by Reader’s Digest.
AUT research finds radio essential in forging social connections
Recent research out of AUT’s School of Communication Studies has reaffirmed the importance of radio as a crucial public utility.
Auckland Rugby League tackles new marketing strategy
Auckland Rugby League is breathing new life into the game with a fresh marketing approach led by newly appointed CMO, Dave Hayward.
The funnel is not dead, just different
Ange Dunn, Senior Business Director at Perceptive, highlights how marketing funnels are changing and explores new strategies to stay ahead.