Why is the smartest ad format in the world so…stupid?
Haydn Kerr and Wihan Meerholz share their thoughts on display advertising, calling on creatives to embrace the limitations of this form.
Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
With a difficult festive season on the way, marketers should waste no time preparing
The upcoming festive season is set to have its challenges but Yury Glikin says there’s opportunity to create a powerful shopping moment.
NZ Marketing magazine wins Best Trade Magazine at Magazine Media Awards 2022
The Magazine Publishers Association presented 22 awards at the Webstar Magazine Media Awards 2022 last week, including top honours for NZ Marketing magazine in its category.
The media agency is dead
The future of the media agency is a big and exciting unknown but one that also surfaces some confronting truths, writes Rufus Chuter.
Brand marketers prepare for the holy grail of marketing
Liam Crause explains why marketers should sit up and take notice of what retail media has to offer as a full-funnel solution.
A marketer’s view on the pitch process
Michael Healy is an advocate for putting partnership back into the pitch process and shares his thoughts on why pitching is lose-lose.
Why marketers will continue to use a pitch to select agencies
The headlines scream, ‘The pitch is broken!’ but Darren Woolley says it has never been more popular. Perhaps therein lies the real problem…
Skin in the game: Rewarding customer loyalty with fractional shares
As first-party data becomes increasingly valuable, we look at a different way of harnessing customer loyalty.
New Zealand businesses could adopt a privacy-first mindset to solve the trust gap
Caroline Rainsford, Country Director Google New Zealand, dives into shifting privacy expectations and how to bridge the trust gap.