Kiwi Consumers Reveal Their Willingness To Share Data With Advertisers
NZ Marketing and Toluna have teamed up to bring you insights from Kiwi consumers on their privacy and personal data-sharing concerns, and what this means for your marketing.
in partnership with 
Industry Insight
A collection of industry insights published in NZ Marketing magazine.
Marketing Strategist’s Top Tips to Get Clients Queuing Up – Even in a Lockdown
It might not feel like the ideal time to market your service-based business, but marketing expert Kathryn McGarvey says taking this time to make some small changes to your tactics will have clients queueing up to work with you. And they’ll be the best clients you’ve ever had.
Inside the September/October 2021 Issue of NZ Marketing
This issue of NZ Marketing magazine is all about balancing data decoding with privacy parameters in a bid for greater personalisation in messaging.
Rufus Chuter on the resurgence of media strategy
NZ Marketing chats to Rufus Chuter Managing Partner at Together about what makes for a good media strategy and how to best connect this to brand strategy.
Sharesies Named Breakthrough Brand of 2021
Interbrand Australia and New Zealand has revealed the brands across the region with the potential to become global icons, including New Zealand-based B Corp broker, Sharesies.
The big tech shifts marketers need to know about
It’s a tough landscape out there for marketers at the moment, but there’s still a lot to get excited about… From VR and 5G to greater personalisation, Jonathan Cotton takes a look at the trends.
Customer Experience Alone Won’t Help Businesses Grow in a Post-Covid World
The emphasis on customer experience is arguably at its greatest today because the structure of almost everything brands do has been upended by the Covid-19 pandemic. Ben Morgan explains why the Business of Experience may be the best approach in determining future customer-focused strategies.
Brand Values Now the Key Drivers of Customer Loyalty
New research from Toluna points says that the concept of consumer loyalty has been turned on its head with Kiwis now more inclined to support brands who align with their personal values.
4 Tips For More Successful Media Planning
What are the keys to getting the most out of your relationship with a media planner? Jonathan Cotton picks some big brains at MediaCom to find out.
Getting Strategic About Brand Positioning
Annie Dow has been in the brand design business for over 25 years, and is an advocate for using a brand’s positioning to help grow business. She’s made it her mission to share with people the value of design to all businesses – especially when it comes to strategic brand positioning.