Sharesies Named Breakthrough Brand of 2021
Interbrand Australia and New Zealand has revealed the brands across the region with the potential to become global icons, including New Zealand-based B Corp broker, Sharesies.
Industry Insight
The big tech shifts marketers need to know about
It’s a tough landscape out there for marketers at the moment, but there’s still a lot to get excited about… From VR and 5G to greater personalisation, Jonathan Cotton takes a look at the trends.
Customer Experience Alone Won’t Help Businesses Grow in a Post-Covid World
The emphasis on customer experience is arguably at its greatest today because the structure of almost everything brands do has been upended by the Covid-19 pandemic. Ben Morgan explains why the Business of Experience may be the best approach in determining future customer-focused strategies.
Brand Values Now the Key Drivers of Customer Loyalty
New research from Toluna points says that the concept of consumer loyalty has been turned on its head with Kiwis now more inclined to support brands who align with their personal values.
4 Tips For More Successful Media Planning
What are the keys to getting the most out of your relationship with a media planner? Jonathan Cotton picks some big brains at MediaCom to find out.
Getting Strategic About Brand Positioning
Annie Dow has been in the brand design business for over 25 years, and is an advocate for using a brand’s positioning to help grow business. She’s made it her mission to share with people the value of design to all businesses – especially when it comes to strategic brand positioning.
Inside the June/July 2021 Issue of NZ Marketing
Throughout this issue of NZ Marketing you will read insights from marketers, brand guardians, creative, strategic, and business leaders about how they are best navigating ‘Strategy’.
MarTech Management and the Key to Better Customer Data Insights
Matt Jarman Head of Insight & Analytics at TRACK Aotearoa sits down with me for a discussion on how marketers can get their MarTech working smarter when interpreting customer data.
Integrated marketing: the key to bridging message and moment
It’s an omni-channel, context-sensitive, hyper-personalised world out there, and customers expect consistent brand interactions across every touch point. Paid, earned and owned – someone’s going to have to bring it all together. Jonathan Cotton asks who and how?
First-Party Identifiers Proving Key for Publishers and Buyers
In environments that disallow third-party cookies such as Firefox and Safari, monetisation increased more significantly when first-party identifiers were used, according to new research.