Your guide to essential marketing, advertising and media matters in New Zealand.
The Agency Issue
There is no doubt that the New Zealand retail industry has taken a hard knock as a result the restrictions put on businesses due to Covid-19 lockdowns. To counter these restrictions retailers have had to leapfrog their brick and mortar offerings to dynamic e-commerce outlets.
At the same time, as consumer behaviours shift thanks to a pandemic, retail marketers are having to dig deeper and engage customers on new and evolving channels.
2022 has however seen some normality return to the sector as the country begins to open up again. At the same time, the industry is much changed because of the pandemic. Many retailers will have learned new (digital) skills to keep their businesses going while others will have refined their e-tail strategies to reach new and growing markets.
This entire issue of NZ Marketing puts focus on the retail industry, and more specifically omnichannel approaches to retail marketing. This, as marketers look to engage and convert customers across several touchpoints that are never static, but always changing and updating. From the latest trends in shopper marketing, the newest technologies, strategic insight from big brand retailers and more, this issue will hopefully inspire new ideas and ways of reaching your customers wherever you may find them, or they you.
Also inside this issue of NZ Marketing
In addition to our regulars, including Horse’s Mouth, an exiting Up-&-comer profile and insights from industry leaders on hot topic affecting marketers, our feature list includes:
- Navigating a changing media landscape: With the marketing landscape on the precipice of change, we look into how the industry can prepare.
- Tackling sustainability in marketing: Is it possible to both make the world a better place and grow a business? We find out.
- Audience segmentation and personalisation: Caitlin Salter speaks with brand marketers leading in audience segmentation and tech suppliers helping brands achieve a deeper understanding of their customers.
- Social commerce: Retailers are tapping into social media to reach customers. We discover what’s hot and what’s not on this growing channel.
This issue of NZ Marketing magazine is a precursor to our Future of Retail Marketing Conference happening at The Cloud in Auckland on July 28.
The day-long conference will bring together leading retail marketers and industry thought leaders as they workshop future-facing marketing strategy that will help get the industry moving again after the many disruptions over the past two years. We have lined up speakers that represent some of the country’s biggest and brightest retail brands. This is a must attend event for all marketers looking to better engage customers as consumer behaviours evolve.
I’m certainly looking forward to being able to network IRL again, and hope to see you there. Get your ticket here.
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