Un-Busy Your Life
Taking up the baton in this issue’s Making Business Personal Relay is Cassie Roma, who reveals the ‘secret’ to creating an environment that allows your creativity to thrive.
Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
Market research trends in 2022 – what to expect
Stephen Walker, Regional Director, NZ, Toluna, a tech company operating in the market research space, talks about the key changes experienced within the industry in 2021, and how these will affect us in 2022.
New Zealand companies leaving money on the table due to poor customer experiences
Three quarters of New Zealanders say they are dissatisfied with their experiences as customers, according to the Qualtrics 2022 Global Consumer Trends study recently launched.
The Marketing Evangelist
Talk up your title! That’s the word from Marking Association CEO John Miles, who says marketing sometimes doesn’t get its dues – and that may be the fault of the marketers themselves.
Inside the December 2021/January 2022 Issue of NZ Marketing
This issue of NZ Marketing magazine is all about discovery, innovation and embracing the future of marketing. From celebrating the winning marketers and marketing initiatives at the 2021 TVNZ-NZ Marketing Awards, and how they’re pioneering new paths in their respective disciples, to unpacking the biggest trends expected to shape the industry in the coming year, this issue truly forward-focused.
The Great Reopening: Rachel Ellerm
Rachel Ellerm of Lion New Zealand says that getting back to ‘normal’ is still very much rooted in getting the basics right – and connecting with Kiwis in a meaningful way.
The Great Reopening: Andrew Cooper of Electric Kiwi
oOh!media and NZ Marketing magazine continue with ‘The Great Reopening’ series – a focus on New Zealand’s Recovery and the return to life Out of Home – as we chat with Andrew Cooper, CMO at Electric Kiwi.
The Great Reopening: Bríd Drohan-Stewart of Woolworths NZ
oOh!media is proud to support the TVNZ-NZ Marketing Awards and the category of Marketer of the Year. As part of our Great Reopening series, oOh!media and NZ Marketing magazine want to gain insight into how these esteemed marketing leaders are planning their roads to recovery, and get their views on what lies ahead. First up, Bríd Drohan-Stewart.
Help your brand live up to its potential with optimised brand health tracking
Don’t you hate the term ‘never lived up to their potential? We often hear it when talking about up-and-coming sports players or when successful people fall off the wagon. It’s really a term that suggests you had everything there and going for you, but you didn’t use it.
How Your Brand Can Be a Better Talent-Magnet
Kiwi marketer Hamish Thomson, former Global Brand Head of Mars, explains why rewards are key to attracting talent.