NZ Marketing Map of Adland 2022
In the March/April 2022 issue of NZ Marketing, we map out the country’s creative and media agencies with a special Map of Adland. Get a downloadable copy here.
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Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
Inside the March/April 2022 Issue of NZ Marketing
This issue of NZ Marketing is dedicated to the changing face of Adland as we unpack the significant disruption the advertising industry has seen in the past year. What does it mean for the direction the industry is headed, and how is it impacting on the market and the needs of marketers.
Crumbling Cookies
In January 2020 Google announced that third-party cookies would be phased out and by 2022/3 would no longer be available for companies to use. NZ Marketing spoke to the team at Together to get their take on what this means for marketers.
New Zealand companies leaving money on the table due to poor customer experiences
Three quarters of New Zealanders say they are dissatisfied with their experiences as customers, according to the Qualtrics 2022 Global Consumer Trends study recently launched.
Inside the December 2021/January 2022 Issue of NZ Marketing
This issue of NZ Marketing magazine is all about discovery, innovation and embracing the future of marketing. From celebrating the winning marketers and marketing initiatives at the 2021 TVNZ-NZ Marketing Awards, and how they’re pioneering new paths in their respective disciples, to unpacking the biggest trends expected to shape the industry in the coming year, this issue truly forward-focused.
The Great Reopening: Rachel Ellerm
Rachel Ellerm of Lion New Zealand says that getting back to ‘normal’ is still very much rooted in getting the basics right – and connecting with Kiwis in a meaningful way.
The Great Reopening: Andrew Cooper of Electric Kiwi
oOh!media and NZ Marketing magazine continue with ‘The Great Reopening’ series – a focus on New Zealand’s Recovery and the return to life Out of Home – as we chat with Andrew Cooper, CMO at Electric Kiwi.
The Great Reopening: Bríd Drohan-Stewart of Woolworths NZ
oOh!media is proud to support the TVNZ-NZ Marketing Awards and the category of Marketer of the Year. As part of our Great Reopening series, oOh!media and NZ Marketing magazine want to gain insight into how these esteemed marketing leaders are planning their roads to recovery, and get their views on what lies ahead. First up, Bríd Drohan-Stewart.
Brand Strategy Quick-Fire with Kirsten Ogden
At its simplest and most powerful, Kirsten Ogden of Woods Agency says brand strategy is the acknowledgement that you’re in a relationship with your customer. Here, she explains how marketers should be working with their agency partners to grow this relationship.
Content Marketing the Way of the Future for Kiwi Publishers
Content marketing is an increasingly important revenue generator for New Zealand magazine publishers, this according to an informal Magazine Publishers Association survey. It also has the potential to give marketers greater access to audiences with significantly less output.