Industry Insight Archives - Page 22 of 31 - New Zealand Marketing magazine

The TikTok takeover

What’s trending in the TikTok space and how will brands be using it in 2023?

Special PR’s GM Kelly Grindle shares why the campaign for Tourism Fiji was so effective.

For most of 2020/21, Europe’s marketing and advertising industry was ruled by the pandemic. Now, it’s like it never happened.

Thanks to the dedication of a small District Council marketing team, Horowhenua fulfilling its potential.

Shining a spotlight on the new brand work to watch and the marketers behind it.

Lessons from some of New Zealand’s best ads on why the art of telling one story well is still so key to connecting with audiences.

Fiona Murray, Head of Entertainment Streaming at Neon gives details on what’s new for the platform and how it’s adjusting to competition.

With new FAST Channels, shows such as ‘Paddy Gower Has Issues’ and new local content, ThreeNow is taking its services to the next level.

We speak to Nick Worthington about the rebrand to One NZ, and discover why it’s got the industry, and the nation, talking.

TVNZ’s TVNZ+ rebrand has cemented the platform as a fully-fledged streaming destination.