2023: The year we got (artificial) intelligence
ChatGPT is one of the more recent AI success stories, causing marketers and content creators sit up and take note.
Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
Be the best CMO you can in 2023
Chief Marketing Officers need to be agile and internally reflective if they are to become more successful leaders.
Brand keystrokes*: Digital advertising to watch
A creative pilgrim’s snapshot of brand work in New Zealand that leverages digital tools and platforms to build brand equity.
Thinkerbell spreads wings to New Zealand
Already well-established across the ditch, the independent agency is bringing its unique ‘Thinker & Tinker’ model to Aotearoa’s shores.
The Beauty of Sport
With a jam-packed year chocka full of sports in New Zealand, we take a look into the opportunities sports marketing and sponsorships hold.
Doing PR for PR
Public Relations Institute of New Zealand (PRINZ) Chairperson Heather Claycomb is on a mission to change how Kiwis perceive the profession.
Powerful communities and seamless customer service
Wonder what is trending for social media in 2023? Look no further, Melanie Spencer, Chief Executive Officer at Socialites NZ tells us.
Anxious Gen-Z driving design trends
Adobe reveals that Gen Z are influencing the design trends of 2023 and we will be seeing the return of retro aesthetics, a focus on mental health and more.
The power of print: How publishers are adapting in a digital world
Publishers are aiming to deliver branded content that goes beyond paper and ink, but are media buyers and marketers seeing this value?
Kiwi nappy brand Rascal + Friends takes on the world
Hannah Morris, Rascal + Friends’ Marketing Manager, shares the story behind the brands’ journey from D2C to flying off retailers’ shelves.