Reputation and relationships are crucial in business, which is why networking and influencing are integral to growing a brand, whether that’s for a company or a professional. Stanley Henry shares insight on how to grow your network online.
It’s time to start putting together your entries for the TVNZ-NZ Marketing Awards. With an expanded programme and brand new categories, what exactly are the judges looking for this year? Michael Friedberg, 2022 Convenor of Judges, tells you everything you need to know to shine.
With the cost of living in New Zealand rising, and Kiwis tightening their purse strings, businesses need to ensure their marketing campaigns focus on value for money says market research company Toluna New Zealand.
In the March/April 2022 issue of NZ Marketing, we map out the country’s creative and media agencies with a special Map of Adland. Get a downloadable copy here.
This issue of NZ Marketing is dedicated to the changing face of Adland as we unpack the significant disruption the advertising industry has seen in the past year. What does it mean for the direction the industry is headed, and how is it impacting on the market and the needs of marketers.
In January 2020 Google announced that third-party cookies would be phased out and by 2022/3 would no longer be available for companies to use. NZ Marketing spoke to the team at Together to get their take on what this means for marketers.
Three quarters of New Zealanders say they are dissatisfied with their experiences as customers, according to the Qualtrics 2022 Global Consumer Trends study recently launched.
This issue of NZ Marketing magazine is all about discovery, innovation and embracing the future of marketing. From celebrating the winning marketers and marketing initiatives at the 2021 TVNZ-NZ Marketing Awards, and how they’re pioneering new paths in their respective disciples, to unpacking the biggest trends expected to shape the industry in the coming year, this issue truly forward-focused.
Rachel Ellerm of Lion New Zealand says that getting back to ‘normal’ is still very much rooted in getting the basics right – and connecting with Kiwis in a meaningful way.
oOh!media and NZ Marketing magazine continue with ‘The Great Reopening’ series – a focus on New Zealand’s Recovery and the return to life Out of Home – as we chat with Andrew Cooper, CMO at Electric Kiwi.