Get ready to ride a shifting of the tides
Outbrain’s Andrew Burke, MD of APAC and Growth Markets, offers his take on the key issues all marketers should be aware of in 2023.
Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
MarTech trends to watch
A look into trends shaping the MarTech space, what’s working, how new technologies are solving challenges and what the future holds.
The ever-changing face of digital
Rob Thomas of Spark Foundry NZ, looks to the next big disruptors in the industry and drops a few pointers on how brands can keep up.
Building ‘data relationships’ with Kiwis: From data haters to data lovers
Richard Pook, CPO at Dentsu Media ANZ, dives into Kiwis’ data-dubious nature and explores what brands can do to turn this around.
NZ Marketing and TRA launch Agency Perceptions Survey 2023
Are you a marketing decision maker? Take our ‘Agency Perceptions Survey: What Marketers Want’, in partnership with TRA.
Inside the December/January 22/23 issue of NZ Marketing
This issue includes an expose on the local video on demand and streaming industry along with a look into destination marketing and more.
Reshaping retail marketing
With technology racing ahead and the pandemic changing consumer behaviour, we hear from industry experts about what’s trending in MarTech.
Social shopping – The next big online selling platform
Retailers are increasingly tapping into the power of social media to reach customers and sell their products.
Embrace, search, fail: a formula to great strategy
Matt Jenks believes there are three critical components to developing great strategy. He shares them here and why they (mostly) work.
Show you know your customer
The pandemic may have accelerated online shopping but don’t go hanging a closed sign on your bricks and mortar store just yet says Jo Gaines.