Why earned media matters more than ever
As AI rewrites the rules of search, consistent brand meaning and credible proof points make earned media a genuine performance channel for marketers.
Marketing
LinkedIn and lunchboxes: Rawinia Dolan on being a parent and a marketer
It struck Rawinia Dolan recently that she runs two full-time campaigns: one with deadlines and LinkedIn posts, and one with school drop-offs and lunchboxes.
How to sell the value of social marketing
When it comes to determining ROI on behaviour change campaigns, pitch the finance not the philosophy, says EECA’s Russ Duncan.
AI v the human touch: You don’t win hearts by posting more
AI can help brands churn out more content, faster. But quantity isn’t connection, says Think Folk’s Courtney Henderson.
AI v the human touch: Chase the dream client
Making powerful work isn’t about household brands and hot categories, says Likeminds’ Noel Blackwell. It’s about genuine human connections.
AI v the human touch: the art of connection
As modern tech delivers polished efficiency, genuine human input has never been more crucial to producing good work, says Arie Hoeflak.
Tūhura Otago Museum marketing team wins at Business South Awards 2025
Tūhura Otago Museum’s marketing team has won Marketing Team of the Year for putting Ōtepoti Dunedin on the global map.
Google launches AI marketing tool Pomelli
Google Labs and DeepMind have launched Pomelli, an AI marketing tool that creates on-brand content in three steps.
Life of a Taylor Swift fangirl
The day Taylor Swift fans have been waiting for is here: Life of a Showgirl, is out at last. We attend her masterclass in audience connection.
‘Successful brands feel human’ – branding expert Henry Ong
A brand strategy powerhouse at Universal Pictures, Henry Ong talks to NZ Marketing about how powerful storytelling connects people to brands.