Everyone must go Tourism NZ campaign is no 100% Pure… But this might just work
Tourism NZ’s new “Everyone must go!” campaign as been widely panned. Luckily, Academy Agency has suggested some improvements.
Marketing
Reaching Gen Z at Rhythm and Vines: a match made in heaven
There are two things Gen Z wants, real life experiences and music. So, when these two meet, why not get your brand involved?
Behind the scenes of Spark’s Pink Guard Takeover
For Aucklanders in the central city, the last thing they expected to see on a weekday morning was a squad of Pink Guards.
Pinterest reveals its predicted trends for 2025
Considered a cheat sheet for brands, Pinterest reveals its predicted trends list for 2025. Watch out there is a lot of pickles.
Back to the future: the return of the advertising commission model
Harry Dalton, founder of Academy Agency, announced via Instagram on November 13 that his agency would be swapping from monthly package deals to a commission model.
How can retail raise the bar in real life?
Consumer spending is down with, ramping up the competition within the industry, leaving retailers to take a new look at its approach.
Brands press the upgrade button on sponsorships
In recent years how companies and brands work around sponsorships has changed drastically, but how has it affected consumers?
Grassroots connections
One in seven Kiwis live rurally, so how can brands tap into this market and make it worth it? Niko Kloeten investigates.
‘Hears’ the thing about audio
After the cancellation of select news programmes, Kiwis are eyeing up new places where they can consume content, and that includes the audio space.
Pitch Perfect Broadcast
For the first time, the 2024 finals for Super Rugby Aupiki was streamed on TikTok and we get the behind the scenes look of how it all went down.