AA takes new direction, appoints first CMO
The AA has appointed Jenni Ryan as CMO, a newly created role as the legacy brand approaches its 120th anniversary.
The AA has appointed Jenni Ryan as CMO, a newly created role as the legacy brand approaches its 120th anniversary.
The March issue of NZ Marketing magazine is on sale now and is packed with inspired reads and exclusive insights, including our Agency Perceptions Survey with TRA.
For most of 2020/21, Europe’s marketing and advertising industry was ruled by the pandemic. Now, it’s like it never happened.
Thanks to the dedication of a small District Council marketing team, Horowhenua fulfilling its potential.
This issue includes an expose on the local video on demand and streaming industry along with a look into destination marketing and more.
The upcoming festive season is set to have its challenges but Yury Glikin says there’s opportunity to create a powerful shopping moment.
As first-party data becomes increasingly valuable, we look at a different way of harnessing customer loyalty.
This issue puts a spotlight on MarTech and how these technologies can be utilised to give insight into what customers really want.