The marketing channel wellness brands are doubling down on
As the industry debates AI agents, synthetic creative and ever-smarter optimisation tools, wellness brands are quietly reinvesting elsewhere.
AI v the human touch: the art of connection
As modern tech delivers polished efficiency, genuine human input has never been more crucial to producing good work, says Arie Hoeflak.
YouTube NZ Marketing Awards 2026 call for entries is open
It’s time to show off your best marketing achievements as the YouTube NZ Marketing Awards call for entries officially opens.
February 2026 Month in Media
Every month the Together team highlights five media stories that defined the month. February’s word of the month was momentum.
YouTube NZ Marketing Awards programme launches for 2026
The YouTube NZ Marketing Awards programme is kicking off for 2026 with the announcement of key dates and first sponsors.
How Subtle by Lumo was set in motion
As Subtle by Lumo opens a world of new possibilities to digital outdoor, Lumo CEO Phil Clemas talks to NZ Marketing about getting ‘gentle motion’ on screen.
The ‘trustfluence’ era
A rising credibility crisis sees trust as the new currency, says Thompson Spencer executive account director Molly Scott.
From letterbox to intelligence: CEO Struan Abernethy on how Reach became a data-led, AI-ready marketing group
CEO Struan Abernethy on how Reach became a data-led, AI-ready marketing group.
Mitre 10 lets Wonder Walk do the talking at Laneway Festival
Mitre 10’s Wonder Walk felt like stepping through a portal into another world where new sensory experiences await at every turn.
Brands search for answers on AEO tactics
AI is rapidly changing the face of search. Tracksuit’s Connor Archbold helps us unpack AEO tactics is and what they mean for brands in 2026.