The future of search: Why GEO is more than a buzzword
Search isn’t dead. It’s alive and more complex than ever. The question for marketers is this: will AI cite your brand in its answer?
Why earned media matters more than ever
As AI rewrites the rules of search, consistent brand meaning and credible proof points make earned media a genuine performance channel for marketers.
Celebrating 35 years of the NZ Marketing Awards
It’s the 35th NZ Marketing Awards this year so we took look at how the event has grown from a boardroom gathering to a calendar highlight.
How brands can take customers from search bar to shopping basket
While online experiences play a central role in retail media, Samantha Osborne says the omnichannel approach still works best.
Creative closer: Dylan Schwartz on what makes great video
Dylan Schwartz, managing director at Toast Creative, on filming in the mountains and what makes great video.
Beer ads should be fun, says DB Breweries marketing director
Fraser Shrimpton, the marketing director at DB Breweries, is on a mission: to make beer ads exciting again.
Expert advice on how to enter the YouTube NZ Marketing Awards
If you are looking for some advice on what to put in your entry this year, we have you covered with commentary from judges and previous winners.
LinkedIn and lunchboxes: Rawinia Dolan on being a parent and a marketer
It struck Rawinia Dolan recently that she runs two full-time campaigns: one with deadlines and LinkedIn posts, and one with school drop-offs and lunchboxes.
David Farrier on ways to be less shy
David Farrier never expected to become a journalist. He went to Auckland University to study medicine, but quickly realised it wasn’t for him.
AI-driven marketing starts with infrastructure
As generative AI reshapes the ecosystem, infrastructure is marketing’s next advantage, says Suraj Barnawal from Together.