Blog - Page 11 of 103 - New Zealand Marketing magazine

Real staff shine in brand ads

Who better to champion your brand than the people who rep it every day? It’s no surprise more employees are appearing in ads.

People love getting together, and events are a great environment to showcase your brand. But how can you show up to the party?

Federation says ROI² – creativity that delivers compound impact – is the strategy for winning brands in 2026.

36 Presents’ media strategist Andrea Long says if keeping up with AI feels impossible, here’s how to start.

Special PR strategist Nina Richardson loves that there are lots of different right answers… all grounded in truth.

HelloFresh’s recent fine for misleading customers struck a chord with Emily Hill – a reminder of how high the stakes of accountability are.

NZ Marketing’s issue 85 cover features fingerprints from the actual people who make the magazine. Here’s a video of how we did it.

Screening The Rocky Horror Picture Show at midnight took the film from flop to famous. But whose idea was it and why?

AI tools and automation are set to change the face of OOH advertising in New Zealand, and Lumo is well prepared for the revolution.

Keeping your customers happy is about to get much easier for Kiwi businesses, with high-tech rewards and promotions platform iGoDirect.