Blog - Page 8 of 103 - New Zealand Marketing magazine

Put the South on your media plan, says Allied Media

With more than 20 publications – and ODT.co.nz – Allied Media can deliver you the South Island, says national sales manager Nic Dahl.

When it comes to customer comms and the wider tech ecosystem, this is what to watch out for in the coming year, says Cumulo9’s David Allen.

In 2026, standout brand videos will move beyond flashy AI and trends, winning through strategy and storytelling, says Lou Harness.

As the industry becomes younger and holding companies consolidate, how do you choose an agency? Adam Brami has some suggestions.

It’s been a brutal few years for NZ media, but Kiwi brands and agencies are teaming up to support an industry crucial to their success.

LLM shopping companions are about to flip online purchasing habits. It’s a huge opportunity for smaller brands.

Are you a founder? Tell us your story. NZ Marketing put the call out to agency founders across Aotearoa for a special collector’s issue.

AI can help brands churn out more content, faster. But quantity isn’t connection, says Think Folk’s Courtney Henderson.

Making powerful work isn’t about household brands and hot categories, says Likeminds’ Noel Blackwell. It’s about genuine human connections.

Baking gingerbread with her four-year-old who asked “why?” got Kyra Lyden of Spark Foundry NZ thinking about media strategies and creativity.