How to sell the value of social marketing
When it comes to determining ROI on behaviour change campaigns, pitch the finance not the philosophy, says EECA’s Russ Duncan.
Behind the scenes: Spark took a quarter-car on a road trip
Before you ask: yes they really did chop up a car. Spark’s latest campaign aimed to capture joy and optimism. But first came the angle grinder.
Media buying that works smarter not harder – 36Presents
There is another way to approach the market. Rather than competing for what’s left, 36Presents operates closer to where inventory is released.
Good for the planet and for business: Sea Cleaners, JCDecaux, Dentsu launch Reverse Media Schedules
Non-profit organisation Sea Cleaners and outdoor media company JCDecaux have teamed up to combat world’s worst outdoor ads – litter.
March 2026 month in media
In March, the Together team highlights key media stories and one standout campaign, covering attention, readership shifts and AI risks.
Subtle by Lumo gently comes alive
Lumo’s motion-enabled digital out of home format, Subtle, is now live on six screens in Auckland’s CBD and city fringe.
Marketing Association expands professional development offering
If 2024 was the year AI went mainstream in conversation, 2025 was the year it went mainstream in practice.
Uno Loco’s top tips for hosting events
The real outcome of a live event isn’t reach, impressions or foot traffic. It’s connection, says Craig Muller from Uno Loco.
Lumo’s 2026 Pixel Awards promise to be the biggest yet
The Pixel Awards, created by Lumo to celebrate creative use of digital out of home media, will be expanded this year.
Thompson Spencer’s magic year from merger to momentum
Thompson Spencer Group has moved from merger to momentum. The combined business has gone ‘boof’, says CEO Melanie Spencer.