January 2026 Month in Media
Together’s January 2026 round-up of media stories highlights how interfaces consumers use to discover brands are changing rapidly.
Procurement rules change is a boost for indies
The Government’s new procurement rules are a breakthrough for Aotearoa’s independent advertising agencies, say Together’s Annabelle Wilkinson and Georgia McNaught.
Why you need a brand reputation management plan
If you don’t have a brand reputation management plan before an issue occurs, you’re already several steps behind.
Trust is the new key metric
In 2026 and beyond, integrity – not just innovation and profit – will be key to brand success, says Nikki Wright of Wright Communications.
How to win on LinkedIn
LinkedIn works, as long as you’re not using it like it’s 2022. LinkedIn and social selling specialist Kate Nankivell has tips for success.
Why ‘responsible media’ must unify brand safety, suitability and sustainability
Sarah Vosloo, head of digital performance at Spark Foundry NZ, on why brand safety and sustainable advertising go hand in hand.
AI in 2026: slop, suspicions and sometimes useful
We’ve fooled around with AI – is 2026 the year we find out? NZ Marketing magazine editor Penny Murray gives a sitrep.
December’s Month in Media
Together’s December 2025 round-up of media stories hints at what media planning needs to prepare for in 2026.
Go hard or go home: Go Media’s origin story
Mike Gray is celebrating 30 years in outdoor advertising. The Go Media co-owner talks through the agency’s origin story.
Phantom Billstickers: the original social network
How Phantom Billstickers grew from an underground poster outfit to a national platform for culture, creativity and connection.