Blog - Page 12 of 103 - New Zealand Marketing magazine

Inside Publicis Groupe’s new connected campus

Publicis Groupe Aotearoa has opened a new Sale Street office, uniting all its creative, media and digital agencies under one roof.

It’s Together’s monthly round-up of media stories. November 2025 felt like a culmination of several themes that have dominated the year.

Tūhura Otago Museum’s marketing team has won Marketing Team of the Year for putting Ōtepoti Dunedin on the global map.

Kaitlin Mitchell of MBM explores how digital innovation is transforming out-of-home media into an interactive, responsive storytelling canvas.

Council comms are dull… aren’t they? Auckland mayor Wayne Brown’s policy and communications advisor Connor Ayliffe proves otherwise.

It’s astounding… 50 years ago, a marketing flip turned The Rocky Horror Picture Show from a film that almost bombed to a cult classic.

This year’s winners show that the most effective campaigns blend fresh strategy, unexpected creativity and results that speak for themselves.

Google Labs and DeepMind have launched Pomelli, an AI marketing tool that creates on-brand content in three steps.

EightyOne’s Chris Bleackley on the three magic ingredients that power the agency’s success: creativity, cut-through and cheese scones.

Each month, Together highlights five standout media stories from New Zealand and beyond. October was a month of acceleration.