Blog - Page 4 of 103 - New Zealand Marketing magazine

Brands go bold with packaging

As the way we shop changes, the role of packaging is evolving as designs need to stand out both in-store and on social media.

Mitre 10 has made finding the right item much easier with its new feature: ‘Tap to Flash’, a first for New Zealand retail.

From studying at Otago University to becoming colleagues at OMD, Coco Scott-Howman and Karma Gyeltshen talk us through their career journeys.

To William Terite, journalism means more than reporting the news. It’s about serving his community and fostering the exchange of ideas.

From Dancing Cossacks to Eminem Esque, here’s a rundown of memorable NZ political party campaign ads over the decades.

As the countdown to November’s general election continues, what can politicians in Aotearoa learn from campaigns overseas?

Reflection and connection were key for Air New Zealand’s latest ad. After 85 years, the airline delivers a nostalgic love song to Aotearoa.

Shout Media is strengthening its leadership team with the appointment of Josh Turney as chief commercial officer to drive digital growth.

This extract from James Hurman’s Future Demand explores how markets really work, how people decide and what advertising means.

After 30 years in advertising, Paul Catmur had collected too many stories not to do something with them. So he wrote a book, The Gutter Bar