Here are the YouTube-NZ Marketing Awards 2025 finalists in the Marketing Campaign section. The call for entries for the 2025 Awards have now closed, with a record number of entrants keen to celebrate their work.
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Marketing Campaign 2025 finalists
The Marketing Campaign Awards recognise innovative and agile marketing. Judges are looking for examples of marketing campaigns that have identified short-term opportunities/challenges, and have created a specific initiative within a 12 month or less period that has produced measurable outcomes. Note: Only marketing campaigns within the past year qualify to enter.
Company | Marketing campaign | Marketing partners |
2degrees | 2degrees Olympics Team Talk | TBWA\New Zealand, OMD, Fiftyfive5, One Plus One |
2degrees | 2degrees Reshaping Rugby | TBWA\New Zealand, OMD, Fiftyfive5, Eleven PR |
Air New Zealand | Fiji Genius | Air NZ Team (Tanya Carey, Madison White, Emily Phillips, Helen Spoelstra, Yan Zhong, Sarah Green), Tourism Fiji, FCB Aotearoa, Dentsu Media Aotearoa, Marigold, The Hood & Co |
Animates NZ Holdings | The Pawprint Petition | Insiders, Hearts & Science, PixelWorld |
ANZ Bank New Zealand | ANZ and Auckland FC – Day 1 | TBWA\New Zealand, PHD |
Auckland Transport | Mix Your Go Two x finalist | FEDERATION, Creative@AT, MBM, Dark Horse |
Auckland Transport | Potholes Promise | Creative@AT, MBM, Tim Huse, Lisa Divett |
Auto Trader NZ | Auto Trader – Tell New Zealand About Your Car | 4AM Partners, Lassoo Media, TRA |
BNZ | BNZ ‘Money Uni’ – Delivering High Quality, Fast and Cost-Effective Work Through a Fully In-House Social and Content Team | |
BNZ | BNZ is the Next Best Thing to the Bank of Mum and Dad – First Home Buyer Campaign | Colenso-BBDO, Hearts & Science |
DB Breweries | Export Ultra Cold Call Back Service Three x finalist | Special, Special PR, dentsu Aotearoa, Raydar |
Dunedin City Council | Enhanced Kerbside Collection – Dunedin City Council | |
Engineering New Zealand | The Wonder Project – the STEM Adventures of the Wonder Force | |
Farrah’s | Summer All Wrapped Up | MBM, APC Innovate, Twin Agencies, Foodstuffs, Woolworths |
Farrah’s | The Carb Removal Service | Special, The Breakout Room, MBM, Brother Design, APC Innovate, Twin Agencies, Foodstuffs, Woolworths |
Firth Concrete | The Worst Kept Secret | Quantum Jump, Contagion |
Fletcher Living | Fletcher Living | Blis |
Fonterra Brands Oceania | Anchor: Reigniting New Zealand’s Love for Milk | TBWA\New Zealand, EMC Media |
Goodman Fielder | Vogel’s Precise Slice Two x finalist | DDB, MBM, Mango |
Gull | How Gull Swooped In and Took Big-Oil’s Lunch | Pitchblack Partners, Lassoo, Matters |
Hastings District Council | Hastings Meatball Festival | |
Hato Hone St John | Hato Hone St John – Light the Way Annual Appeal | Chemistry, MBM |
Hutt City Council | One Man’s Recycling Is Another Man’s Trash: Rescuing Recycling in the Hutt | VML, Verian |
Kiwibank | Is It Really Real? This Is Flipping the Script on Fraud and Scams | Special, FCB6 |
Kiwibank | On the Ladder with Kiwibank – This is a Different Way to Buy a Home Three x finalist | OMD, Warner Bros. Discovery, Special, TRA |
Kiwibank | This is Fuel for Your Rocket – Kiwibank Fast Capital | Special, OMD, TRA |
Kiwibank | This is Saving for all Life’s Plot Twists – Saving with Kiwibank | Special, OMD, TRA |
Liquorland | Liquorland – World of Whisky | SCG www.scg.net.nz |
Lotto NZ | Lotto NZ – Local Grants | DDB New Zealand, PHD, TRA, Cammora |
McDonald’s | Grimace | DDB Group Aotearoa, Mango, Track + Tribal , OMD, Fuse NZ, Kantar, Akcelo |
Movember | Movember, Mindsets | Dentsu Creative, Dentsu Media, Life Fitness |
NCSC | Scamathon: Showing How Scammers Appeal to Us, to Take Advantage of Us | Special, MBM, TRA |
Netsafe | SpicyNoods – Netsafe’s Got You Covered Two x finalist | Supergood, Digitella |
New Zealand Olympic Committee | The Fern Is All Of Us – The New Zealand Team, Created by the NZOC | |
New Zealand Olympic Committee | The New Zealand Team – Paris 2024 Content Marketing | Tim Marshall |
New Zealand Olympic Committee | The New Zealand Team – ‘The Fern is All of Us / Ko Tatou Katoa’ Campaign | Saatchi & Saatchi, Ira |
NZME | Audiences Like No Other | |
NZSki | Mt Hutt – Award Winner – Sounds About Right! | DataStory, Nick Hyne, Jeremy Black |
NZSki | NZSki – Spring Shred Challenge | Braze, DataStory |
PAK’nSAVE | Data that Sticks: PAK’nSAVE’s Price Gap Digital Platform | FCB, PHD |
Paralympics New Zealand | We’ll Give You Something to Talk About | Saatchi & Saatchi, Finch Productions, TVNZ, NZME, LUMO, Spark Foundry |
Popeyes Louisiana Chicken NZ | The Most Successful Popeyes Launch IN THE WORLD Two x finalist | Pitchblack Partners, Hearts & Science NZ Powershop Powershop 15th Birthday Bash EightyOne, MBM |
Powershop | Powershop 15th Birthday Bash | EightyOne, MBM |
Public Trust | Expect the Expected | Ogilvy, TRA, Spark Foundry, Annalect |
Raukatauri Music Therapy Trust | Restoring Mana (Prestige): The World’s Largest Haka for Raukatauri Music Therapy Trust | Raukatauri Music Therapy Trust: Dame Hinewehi Mohi, Rachel Farrell, Tatum McKay, Tanya Abbott, Pead PR, Cornerstore, Inside Out Productions, Ballyhoo, Eden Park, Below, Smoke, Whakaata Māori (Māori Television), Guinness World Records, APRA, Iwi: Ngāti Toa Rangatira and Ngāti Whātua Ōrākei |
Restaurant Brands – KFC New Zealand | KFC x KFCurrency – Go Directly to KFC Two x finalist | Special PR, Stanley St, Collider Research |
RotoruaNZ | RotoruaNZ Robe Trip | jnr., One Picture |
Sharesies | Sharesies Summer Campaign: More Ways to Wealth | Atlas, MBM |
Spark New Zealand | SGA Live: A Social-Led Rescue Mission Two x finalist | |
Spark New Zealand | Spark Accelerate, Changing the Dialogue with a Market-First Experience | Spark Team (Janeen Anyon, Daz Martin, Tammy Downer, Travena Addenbrooke, Olivia Wright, Beth Stubbe), Bastion Shine, Spur, Satellite |
Sport New Zealand Ihi Aotearoa | Let’s go Unpro | Special, MBM New Zealand |
The New Zealand Herpes Foundation | Make New Zealand the Best Place in the World to Have Herpes Two x finalist | Motion Sickness, FINCH, TRA, ED., DIG PR |
The PoolHouse | #ThisIsPoolLife | BcgCrave, Rainmakers |
The Warehouse Group – Noel Leeming | NOELedge – by Noel Leeming | TBWA\New Zealand, Fish n Clips, Liquid Studios |
The Warehouse Group – Noel Leeming | Supreme NOELedge by Noel Leeming | TBWA\New Zealand, Fish n Clips, Liquid Studios |
Tourism New Zealand | Tourism New Zealand – Pou-o-Kai: The Restaurant with the Most Stars | Special, Special PR |
Toyota New Zealand | Hilux Hybrid – 3.5 Tonne Headline Two x finalist | Saatchi & Saatchi, Spark Foundry, Wright Communications, Digitas, TRA, Spur |
Toyota New Zealand | RAV4 The Original Recreational Activity Vehicle | Saatchi & Saatchi, Spark Foundry, Wright Communications, Digitas, TRA, Spur |
Woolworths New Zealand | Woolworths “Own It” | M&C Saatchi, dentsu Aotearoa, Welcom NZ |
ZURU Group – Rhodes Pet Science | Let’s Get NOOD | ZURU Edge Auckland, This January USA |
These were the YouTube-NZ Marketing Awards 2025 finalists in the Marketing Campaign section.