YouTube-NZ Marketing Awards 2025 finalists: Marketing Campaign

Here are the YouTube-NZ Marketing Awards 2025 finalists in the Marketing Campaign section. The call for entries for the 2025 Awards have now closed, with a record number of entrants keen to celebrate their work.


Show me the other finalists

Marketing Excellence finalists 2025
Individual Awards finalists 2025

Marketing Campaign 2025 finalists

The Marketing Campaign Awards recognise innovative and agile marketing. Judges are looking for examples of marketing campaigns that have identified short-term opportunities/challenges, and have created a specific initiative within a 12 month or less period that has produced measurable outcomes. Note: Only marketing campaigns within the past year qualify to enter.

CompanyMarketing campaignMarketing partners
2degrees2degrees Olympics Team TalkTBWA\New Zealand, OMD, Fiftyfive5, One Plus One
2degrees2degrees Reshaping RugbyTBWA\New Zealand, OMD, Fiftyfive5, Eleven PR
Air New ZealandFiji GeniusAir NZ Team (Tanya Carey, Madison White, Emily Phillips, Helen Spoelstra, Yan Zhong, Sarah Green), Tourism Fiji, FCB Aotearoa, Dentsu Media Aotearoa, Marigold, The Hood & Co
Animates NZ HoldingsThe Pawprint PetitionInsiders, Hearts & Science, PixelWorld
ANZ Bank New ZealandANZ and Auckland FC – Day 1TBWA\New Zealand, PHD
Auckland TransportMix Your Go
Two x finalist
FEDERATION, Creative@AT, MBM, Dark Horse
Auckland Transport  Potholes PromiseCreative@AT, MBM, Tim Huse, Lisa Divett
Auto Trader NZAuto Trader – Tell New Zealand About Your Car4AM Partners, Lassoo Media, TRA
BNZ  BNZ ‘Money Uni’ – Delivering High Quality, Fast and Cost-Effective Work Through a Fully In-House Social and Content Team
BNZBNZ is the Next Best Thing to the Bank of Mum and Dad – First Home Buyer CampaignColenso-BBDO, Hearts & Science
DB BreweriesExport Ultra Cold Call Back Service
Three x finalist
Special, Special PR, dentsu Aotearoa, Raydar
Dunedin City CouncilEnhanced Kerbside Collection – Dunedin City Council  
Engineering New Zealand  The Wonder Project – the STEM Adventures of the Wonder Force
Farrah’s  Summer All Wrapped UpMBM, APC Innovate, Twin Agencies, Foodstuffs, Woolworths
Farrah’sThe Carb Removal ServiceSpecial, The Breakout Room, MBM, Brother Design, APC Innovate, Twin Agencies, Foodstuffs, Woolworths
Firth ConcreteThe Worst Kept SecretQuantum Jump, Contagion
Fletcher LivingFletcher LivingBlis
Fonterra Brands OceaniaAnchor: Reigniting New Zealand’s Love for MilkTBWA\New Zealand,  EMC Media
Goodman FielderVogel’s Precise Slice
Two x finalist
DDB, MBM, Mango
Gull  How Gull Swooped In and Took Big-Oil’s LunchPitchblack Partners, Lassoo, Matters
Hastings District Council  Hastings Meatball Festival
Hato Hone St JohnHato Hone St John – Light the Way Annual AppealChemistry, MBM
Hutt City CouncilOne Man’s Recycling Is Another Man’s Trash: Rescuing Recycling in the HuttVML, Verian
KiwibankIs It Really Real? This Is Flipping the Script on Fraud and ScamsSpecial, FCB6
KiwibankOn the Ladder with Kiwibank – This is a Different Way to Buy a Home
Three x finalist
OMD, Warner Bros. Discovery, Special, TRA
KiwibankThis is Fuel for Your Rocket – Kiwibank Fast CapitalSpecial, OMD, TRA
KiwibankThis is Saving for all Life’s Plot Twists – Saving with KiwibankSpecial, OMD, TRA
LiquorlandLiquorland – World of WhiskySCG www.scg.net.nz
Lotto NZLotto NZ – Local GrantsDDB New Zealand, PHD, TRA, Cammora
McDonald’sGrimaceDDB Group Aotearoa, Mango, Track + Tribal , OMD, Fuse NZ, Kantar, Akcelo
MovemberMovember, MindsetsDentsu Creative, Dentsu Media, Life Fitness
NCSCScamathon: Showing How Scammers Appeal to Us, to Take Advantage of UsSpecial, MBM, TRA
NetsafeSpicyNoods – Netsafe’s Got You Covered
Two x finalist
Supergood, Digitella
New Zealand Olympic Committee  The Fern Is All Of Us – The New Zealand Team, Created by the NZOC
New Zealand Olympic CommitteeThe New Zealand Team – Paris 2024 Content MarketingTim Marshall
New Zealand Olympic CommitteeThe New Zealand Team – ‘The Fern is All of Us / Ko Tatou Katoa’ CampaignSaatchi & Saatchi, Ira
NZME  Audiences Like No Other
NZSki  Mt Hutt – Award Winner – Sounds About Right!DataStory, Nick Hyne, Jeremy Black
NZSkiNZSki – Spring Shred ChallengeBraze, DataStory
PAK’nSAVEData that Sticks: PAK’nSAVE’s Price Gap Digital PlatformFCB, PHD
Paralympics New ZealandWe’ll Give You Something to Talk AboutSaatchi & Saatchi, Finch Productions, TVNZ, NZME, LUMO, Spark Foundry
Popeyes Louisiana Chicken NZThe Most Successful Popeyes Launch IN THE WORLD
Two x finalist
Pitchblack Partners, Hearts & Science NZ Powershop Powershop 15th Birthday Bash EightyOne, MBM
PowershopPowershop 15th Birthday BashEightyOne, MBM
Public TrustExpect the ExpectedOgilvy, TRA, Spark Foundry, Annalect
Raukatauri Music Therapy TrustRestoring Mana (Prestige): The World’s Largest Haka for Raukatauri Music Therapy TrustRaukatauri Music Therapy Trust: Dame Hinewehi Mohi, Rachel Farrell, Tatum McKay, Tanya Abbott, Pead PR, Cornerstore, Inside Out Productions, Ballyhoo, Eden Park, Below, Smoke, Whakaata Māori (Māori Television), Guinness World Records, APRA, Iwi: Ngāti Toa Rangatira and Ngāti Whātua Ōrākei
Restaurant Brands – KFC New ZealandKFC x KFCurrency – Go Directly to KFC
Two x finalist
Special PR, Stanley St, Collider Research
RotoruaNZRotoruaNZ Robe Tripjnr., One Picture
SharesiesSharesies Summer Campaign: More Ways to WealthAtlas, MBM
Spark New ZealandSGA Live: A Social-Led Rescue Mission
Two x finalist
Spark New ZealandSpark Accelerate, Changing the Dialogue with a Market-First ExperienceSpark Team (Janeen Anyon, Daz Martin, Tammy Downer, Travena Addenbrooke, Olivia Wright, Beth Stubbe), Bastion Shine, Spur, Satellite
Sport New Zealand Ihi AotearoaLet’s go UnproSpecial, MBM New Zealand
The New Zealand Herpes FoundationMake New Zealand the Best Place in the World to Have Herpes
Two x finalist
Motion Sickness, FINCH, TRA, ED., DIG PR
The PoolHouse#ThisIsPoolLifeBcgCrave, Rainmakers
The Warehouse Group – Noel LeemingNOELedge – by Noel LeemingTBWA\New Zealand, Fish n Clips, Liquid Studios
The Warehouse Group – Noel Leeming  Supreme NOELedge by Noel LeemingTBWA\New Zealand, Fish n Clips, Liquid Studios
Tourism New ZealandTourism New Zealand – Pou-o-Kai: The Restaurant with the Most StarsSpecial, Special PR
Toyota New ZealandHilux Hybrid – 3.5 Tonne Headline
Two x finalist
Saatchi & Saatchi, Spark Foundry, Wright Communications, Digitas, TRA, Spur
Toyota New ZealandRAV4 The Original Recreational Activity VehicleSaatchi & Saatchi, Spark Foundry, Wright Communications, Digitas, TRA, Spur
Woolworths New ZealandWoolworths “Own It”M&C Saatchi, dentsu Aotearoa, Welcom NZ
ZURU Group – Rhodes Pet ScienceLet’s Get NOODZURU Edge Auckland, This January USA

These were the YouTube-NZ Marketing Awards 2025 finalists in the Marketing Campaign section.

Show me the other finalists

Marketing Excellence finalists 2025
Individual Awards finalists 2025

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